America's Boating Channel Welcomes the Start of 2022
Raleigh, NC, 1 January 2022 – In 2021, recreational boaters invested more than ten-thousand seven-hundred hours (10,710+ hrs.) viewing America’s Boating Channel’s™ safe boating and boater education videos, generating nearly two-million nine-hundred thousand (2,898,000+) impressions, up a percentage point over 2020.
The top three titles for 2021 and number of views for each were NAVIGATION RULES FAQ: 37,702 views; PWC PERSON OVERBOARD AND ROLL-OVERS: 24,606 views; and STOPPING A BOAT ON PLANE: 21,977 views; videos that cover basic safety regulations and emergency boating maneuvers.
Nearly half (46%) of America’s Boating Channel viewers were aged 35-54. 38% were aged 18-34, and 16% were 55+. 89% of viewers were male. 52% were U.S. based.
In December, America’s Boating Channel was recognized as the Top Marine Media Outlet for 2021 with the National Boating Industry Safety Award. The award was presented by the Sea Tow Foundation at the Marine Retailers Association of Americas (MRAA) National Dealer Week in Austin, TX.
Rounding out the top five 2021 videos were DOCKING: 20,807 views; and LIFE JACKETS FOR CHILDREN: 18,633 views; demonstrating a vital set of boating skills and providing guidance on a critical boating safety subject.
Two-thirds (66.5%) of America’s Boating Channel’s 2.9 million YouTube impressions were generated externally, with impressions driving a 5.7% click-through rate resulting in one-hundred sixty-three thousand seven-hundred sixty-six (163,766) of the educational video service’s well over a quarter of a million video views.
The remaining five videos in America’s Boating Channel’s 2021 top ten were CHOOSING THE BEST LIFE JACKET: 16,025 views; PWC DOCKING: 12,813 views; HOW LIFE JACKETS SAVE LIVES: 7,433 views; ANCHORING A BOAT: 6.729 views; and MMSI: 5,516 views; representing additional high priority subjects for safe boat operation.
America’s Boating Channel’s sixth season of videos is currently in production, covering fire extinguisher regulations, defensive boating, electronic charts and virtual ATONS, commercial traffic, trailering a boat, life jacket wear, boat operator responsibilities, navigating inlets, electronic visual distress signals, and capacity compliance.
The educational video service is also developing a new series of narrated drone videos covering high-traffic coastal inlets.
About America’s Boating Channel
America’s Boating Channel™ is produced by United States Power Squadrons® (USPS) under a grant from the Sport Fish Restoration and Boating Trust Fund administered by the U.S. Coast Guard. As the premier boating organization dedicated to “Safe Boating through Education” since 1914, USPS is America’s Boating Club® — For Boaters, By Boaters™.
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