MidwayUSA Announces Jeff Larkin as Vice President of Marketing

Columbia, MO --(Ammoland.com)- MidwayUSA is excited to announce Jeff Larkin as Vice President of Marketing. Jeff earned his BA in English at the University of Missouri and MBA at William Woods University.

He is an NRA Benefactor Member and Golden Eagles Member. He has held many positions over the years and most recently served as the Vice President of Merchandising.

“MidwayUSA is a special place. The opportunity I’ve had to learn from Larry Potterfield and Matt Fleming has been nothing short of life changing,” said Larkin. “These two individuals, the fantastic team of professionals at MidwayUSA and our exceptional Customers make it exciting to come to work each day. I’m looking forward to the challenges this new opportunity represents.”

Jeff will provide overall strategic leadership through the development, implementation and improvement of Internet Advertising, Television Advertising, Public Relations, Marketing Campaign Management, Search Engine Optimization and Promotions processes.

“Jeff’s outstanding leadership skills as the Merchandising Vice President have helped MidwayUSA serve our Customers by expanding our product lines across the board,” said Matt Fleming, President of MidwayUSA.

“His experience, in-depth understanding of our product offering, passion for shooting, hunting and the outdoors and customer advocacy makes him a great fit for his new role.”

For more information about MidwayUSA careers, please visit http://www.midwayusa.com/jobs-in-missouri for all open positions.

About MidwayUSA
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 36 years, MidwayUSA has offered JUST ABOUT EVERYTHING for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.

For more information on MidwayUSA, visit their website (www.midwayusa.com), find them on Facebook (www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (http://twitter.com/midwayusa).