(AmmoLand.com) RED BLUFF, CA – As an answer to the limited selection of technical women’s hunting gear, Girls with Guns (GWG) Clothing has listened to customer feedback and is excited to offer an updated hunting line for female hunters.
The feedback GWG received was crucial to the design phase of the Fall 2016 hunting line. Removing the overtly feminine color accents, improving the fit of the plus-size offerings and adding new accessories and outer layers to the GWG signature layering system were a result of listening to fellow female hunters and over 300 days of field testing.
“Female hunters have been at the mercy of sized-down men’s gear or extra-large youth sizes,” said Jen O’Hara, co-founder of GWG. “Even as women became the fastest growing segment in the outdoors industry, technical hunting manufacturers were slow to embrace their newest customer demographic.”
Recognizing the needs of their fellow female hunters, O’Hara and co-founder Norissa Harman debuted their first generation of GWG Huntress technical hunting apparel in 2014.
“Built by women for women, with a fit designed for a woman’s body and the field functionality to rival any men’s brand, the 2016 GWG Huntress collection challenges all female hunters to take their passions to the next level,” said Harman. “Whether it’s a light or mid-weight layering system, an insulated waterfowl set, or a hunt-enhancing outer layer, GWG Huntress has you covered. And, with a price point well below any other women’s brand, you’ll save big without sacrificing quality or warmth.”
Launched in September 2016, GWG’s new partnership with Muck Boots™, featuring 100-percent waterproof, pull-on boots with negative-forty-degree insulation in Mossy Oak® Break-Up Country® with a pop of teal helps Girls with Guns Clothing keep you covered from head to toe.
For more information or to purchase, visit www.gwgclothing.com.
Girls with Guns is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Celebrating 30 years in 2016, Mossy Oak is a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.
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