YETI Coolers’ Statement on “Dropping NRA” Claims

YETI® Coolers’ Statement on “Dropping NRA” Claims

USA –-(Ammoland.com)- A few weeks ago, YETI® notified the NRA Foundation, as well as a number of other organizations, that YETI® was eliminating a group of outdated discounting programs.

When we notified the NRA Foundation and the other organizations of this change, YETI® explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation.

These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20 2018.

Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth.

YETI® was founded more than 10 years ago with a passion for the outdoors, and over the course of our history, we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations who promote conservation and management of wildlife resources and habitat restoration.

From our website to our film footage and from our social media posts to our ambassadors, YETI® has always prominently featured hunters pursuing their passions. Moreover, YETI® is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.

www.yeti.com

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