Vehicle wraps are the ideal advertisement option on the cheap

Advertisement campaigns have always positively impacted public perceptions and influenced the purchase decision. However, when it comes to advertising, there are several avenues to choose from, and not all areas cost-effective as others. The trick is to influence as much as possible without causing too much dent in the capital. If you are looking to balance the ad campaign’s frequency with longevity and the cost-efficiency, then vehicle graphics for your fleet-based operation is a great idea.

Are they a good idea?

Yes, and more – they are a great idea! If compared to television ads, truck and vinyl wraps are cost-effective. The vinyl protects the paint job on the vehicle. The graphics and log can be easily removed or replaced in case of damage. Moreover, the customization options mean you can design your logo, chop, and change as and when needed. If you are looking for a low cost, high impact advertisement avenue, then you should look into vehicle wraps for your fleet. For more information and comprehensive service for all things in vinyl wrapping, check out Turbo Images for great fleet wraps.

Expert’s speak

According to advertisement campaign specialists, vehicle wraps have a unique recall value. This is mainly due to the design’s attention-grabbing nature, colorful graphics, and high visibility. Keep in mind that with fleet wraps, commuters will see the ad more frequently, and therefore you have the chance of making the most out of your already cost-effective investment. 

If you still aren’t sold on why this option is better than the monthly billboard rental, here are a few more reasons to get you on board.

No ad blocks

One of the effective forms of advertising in this day and age is internet-based advertising. There is simply no avoiding internet advertisement campaign. However, it is essential to note that over 5000 advertisements are blocked daily through user-end programs, or they are skipped over with absolute nonchalance. The avenues for publicity have increased exponentially, which means there is more competition with lower user attention. On the other hand, vehicle wraps don’t suffer from the drawbacks of ad-blocking or inadequate attention.  

Vehicle wraps grab attention

A vehicle wrap is designed after careful considerations. Before printing, all the aspects, including color, design, motto, lettering, font style, and size, are carefully thought over at detailed brainstorming sessions. All you need to do is think about a graphic design that will grab the commuters’ attention both in the daylight and during the night.

High visibility

Advertisement campaigns are always interruptive – during the telecast of events, T.V. programs, and live streams. However, vehicle wraps aren’t. Your vehicle fleet will be moving around the city during the operational hours. And with vehicle wraps, the visibility of your campaign will always remain high. You would also do well to remember that there is no avoiding a vehicle wrap advertisement when you are on the road.

Control over display

Another vital fact that you need to understand regarding advertisement campaigns is that it is all about appealing to the general public. With fleet wraps for vehicles, the appeal of your venture will remain unaffected, as there is nothing someone can do to keep your camion away from the public eyes. A carefully crafted vehicle wrap design is tough to ignore, and with flowing graphics and logo, it is highly likely to boost the recall value. The voluntary automatic response you are looking for, and vehicle wraps are exactly what you need. 

The question of the cost

There is no way to avoid advertisement campaigns. Without a solid promotional strategy, you will have an invisible presence on the market, even if your products are top-notch. Therefore, it is all about reaching the target audience. And when it comes to ad campaigns, there are several marketing tools available. Most of these are expensive and offer low to moderate returns on the investment. But, if you compare vehicle wraps to all the other options available, it is more economical, especially when you take into account the returns with respect to the investment.

The options available

Yes, it is quite a new marketing method but keep in mind it is catching up and becoming a very popular mode of promotional campaign among fleet users. There are several bright graphics options, vinyl wraps, and customization options to promote every kind of venture out there.

Now, let us look at the types of fleet wraps available.

The varieties

Full vehicle

If you are looking to cover the entire vehicle, then the full vehicle option is your go-to for the job. It is a cheaper option compared to custom graphics.

Partial wrap

These are cheaper than the full vehicle wraps as the material and labor requirements are low. The partial wrap doesn’t mean that you curtail as far as creativity is concerned. There are several great designs; however, lesser real estate can cause issues with pulling off a legible message on the fleet wraps. 

Spot graphics

These are temporary signs that are posted on the vehicle. It becomes a part of the vehicle body with time as it gets molded with the body.

Vinyl materials

Decals are usually vinyl materials, and here you have a lot of choices as far as design elements are color options are concerned. This is more suitable for smaller and detailed graphics.

One-way vision

It is a smart option, and a result of modern technology is vehicle decal design. These window graphics are visible only from the outside without causing any visibility issues for the drivers.

Special vinyl

If your budget allows it, then there are exotic materials to consider, like carbon fiber, camouflage materials, and other hi-tech formulations. Remember the idea is to attract attention and retain customers. So opt for the one that will do this job.

As far as ad campaigns are concerned, you cannot ignore vehicle wraps and decals if you operate a fleet. It is ideal for consumer attraction, branding, and recall value. There are numerous advantages and several choices as per your needs. So, choose wisely and all the best.