Introducing the World’s First Natural Blue Wine

Original article on OddityCentral.com – a blog on oddities and wacky news http://www.odditycentral.com/

Red, white and rosé wines have been around for hundreds of years, and if you’ve gotten a little bored with them you’ll be happy to know that you can now enjoy a cup of bright blue wine, as well.

Spanish startup Gïk has spent the last two years working with scientists at the University of the Basque Country and food researchers at Azti Tecnecalia, and they have recently unveiled the fruits of their labor – the world’s first blue wine! Why blue you ask? “Gïk is born for fun,” the company’s official site responds. “To shake things up a little and see what happens. To create something new. Something different. Why a blue wine you wonder? And why not?”

Co-founder Aritz López told Eater that the inspiration for the unique color of the wine came from Blue Ocean Strategy, a book written by W. Chan Kim, a Korean-born business theorist. “He tells about red oceans in his book, representing business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red. And how it’s necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one,” he said.