Original article on OddityCentral.com – a blog on oddities and wacky news http://www.odditycentral.com/
UK-based company The Unseen has recently revealed a revolutionary hair dye that can change between two colors whenever the temperature around the user fluctuates. This ingenious new product is called FIRE and despite being based on science, it looks like magic.
Within fashion circles, The Unseen founder Lauren Bowker is known as ‘The Alchemist’. It might sound like an exaggeration, but she and her team have indeed had some remarkable breakthroughs in design and fashion. The Unseen has patented color-changing technology that has allowed the company to create a variety of bespoke inks and coatings. These can in turn be used to create clothes and accessories that change color depending on certain factors, like temperature and humidity. But their latest creation, FIRE – a specially formulated hair dye that causes the hair to change color whenever the temperature fluctuates has been drawing the most attention.
A chemist, fashion designer and businesswoman, Lauren Bowker says that she came up with the idea for FIRE while watching a scene from the 90’s teen movie “The Craft”, more specifically a scene where Robin Tunney’s character goes from brunette to platinum blond by simply combing her fingers through her hair. “It was in that moment that the penny kind of dropped,” Lauren said. “I was like, ‘We could do that.’” And she did.