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Local Handmade Clothing & Hoop Shop Survives One Year on State Street in Madison, WI

Saturday, February 18, 2017 16:06
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Madison, WI – For the last four years, gHwc owner Breezi Perdue, has been creating handmade apparel, in America. A powerhouse of sorts, Breezi manages all aspects of this dual business, which has been thriving online since she was 23 and attending the University of Wisconsin Madison. She’s delighted to be on State Street, enjoying the abundant exclamations, “now this is how I remember Madison!”

gHwc comprises of 2 sustainable business – Gnar Hoops & Happy World Clothing. In-house production is 100% zero waste and green powered. All fabric is re-used and scraps are free to the public, a popular practice. Tubing for hula hoops is manufactured in America, non-toxic, and crafted into professional grade hoops on State Street. Production in-house is viewable to the public during open hours. Gnar Hoops is a leading hoop distributor worldwide and Happy World Clothing is impacting the clothing world with functional fashion, made in America. What’s more? gHwc is the first dedicated flow-shop in the United States, offering custom hoops and apparel in-store and online.

You can get to know gHwc anytime online, through dynamic social media accounts and an info-packed website. Enjoy the full experience during open hours on State Street – made in America right before your eyes. Ask for a free hoop trick demo, touch all the fabrics, and have your ears tickled by sweet sounds of drills whirling and sewing machines chugging. gHwc will be amping up the vibes with a One Year Anniversary celebration, highlighting sustainable achievements through a Fashion Show and Open House event. The dynamic celebration kicks off at 7pm, February 24th at gHwc with afterparty featuring the Foshizzle Family at Tavernakaya.

More Event Details: Live Art – Jennika Bastian | Free Caricatures – Marit Bastian | DJ – Whodie Guthrie | Photography – Ben Bushie | Live Q&A – Owner, Breezi Perdue

For more information about gHwc or the 1st Anniversary event, contact Michelle Roach at or visit

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