True North Concepts launches brand, introduces GripStop

True North Concepts officially launches its own brand, bringing a new product to market with the True North GripStop.

Created in 2013, the GripStop brings a barricade stop and vertical grip together into one, lightweight, ergonomic tool. Available in two colors — black and earth brown — the GripStop comes in two configurations, the GripStop and GripStop K. Designed to work with a M-LOK mounting interface, the GripStop devices provide better control for shooters which, in turn, makes for better accuracy on target.

True North is the result of five founders, led by CEO Nathan Murr, dedicated to delivering innovative tools to help folks prepare for “any challenge that comes their way.” The company, in addition to offering their own products, also provides consulting services for defense, outdoor and firearms companies.

“Reading a compass to locate north is simple. To successfully navigate, however, you need skill, intuition and the right tools,” Murr elaborated in a news release. “We created True North to develop products that provide people with the knowledge, ability, and preparedness to be successful. We won’t allow a product to come to market under the name True North unless it serves a need and helps someone succeed in their pursuit. Whatever their goal, we’re here to help men and women gather the skills and the right tools to successfully navigate their true bearing.”

True North says its preeminent focus is shooter related tools that better prep shooters for what they face downrange.

The GripStop can be nabbed from True North and features a price of $51.99.

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