Addressing the Chicken or Egg Problem
I saw this article and thought it has pretty good content. One of the most difficult things to do in startups is get a marketplace started. But, once they get rolling they can feed on themselves. There is much more a the link.
I have some practical experience with this when we started GLOBEX at CME. One of the things CME did was #4. With the auto spread algorithm, bids and offers looked bigger than they really were. In some markets, they utilized an allocation algorithm instead of FIFO so that market participants had to put in larger orders than they normally would have liked to have put in to get a larger fill when the market traded.
These principles work with platforms like Ebay too. They aren’t just for financial markets. With the rise of crypto, I think we might start to see a lot of two sided marketplaces permeate business verticals that are dominated by centralized players.
Source: http://pointsandfigures.com/2018/07/06/addressing-the-chicken-or-egg-problem/
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