Innovation Happens With Less Weight
Minimum viable product. MVP. In startups we talk about that all the time. Often though, entrepreneurs are afraid to launch. They are afraid to share with the world what they have created. It needs to be buffed, tweaked and maybe some extra features added before it’s just right.
The truth is, you go into it lightweight. That makes the company more nimble. I love the stories in Do More Faster of companies that launched with a product that had one feature. Company X .01. They listened to their customers and iterated.
As long as that .01 product really solves for a pain point then customers will stay with you and help. That allows the team to build momentum to push for .02 all the way to IPO.
Check out this story about Porsche and how their thinking was the antithesis to every other car manufacturer at the time. I love how the 356 was stripped down, but totally innovative.
Source: http://pointsandfigures.com/2018/11/29/innovation-happens-with-less-weight/
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