Weekend Unlimited's Champ Energy brand to sponsor all star pre-party

Weekend Unlimited Inc (CSE:YOLO) announced Friday that its recent Verve Beverage acquisition which holds the Champ Energy brand, will sponsor “The Legendary Hollywood West All Star Pre-Party,” in San Jose, in California, on January 25.

Cannabis-focused Weekend Unlimited recently completed its November acquisition of Verve Beverage Company, the maker of both CBD and non-CBD beverages. Verve holds the Champ Energy brand, which gives Weekend an accelerated model to launch into CBD-infused beverages.

READ: Weekend Unlimited closes Verve Beverage acquisition

The high-profile player and executive event in San Jose is also sponsored by Ticketmaster, Origin House and The Fourth Period Magazine.

“As a lifestyle brand, Weekend Unlimited embraces athletes and active people as an important audience,” said Weekend Unlimited CEO Paul Chu. “We are actively pursuing relationships with taste makers in the sports world, a sector where athletes and trainers are expressing strong interest in the role CBD can play in replacing opioids for pain management, inflammation and recovery.”

Champ, which is the official energy drink of the NHL’s San Jose Sharks, allows people to feel the beneficial effects of CBD while getting all the health benefits of nano water that has been infused with over 78 electrolytes, minerals and glyconutrients.

It is also infused with MCT oil for additional health benefits, with no added sugar.

Champ Energy is official drink of San Jose Sharks

Chu said since Champ Energy is the official energy drink of the San Jose Sharks sponsoring the star-studded event made perfect sense.  

“With the All Star Game taking place at the SAP Centre, home of the Sharks, we felt it was important to seize this opportunity to connect directly with high profile players, agents and trainers who will be attending this exclusive event – an event at which CHAMP Energy will be served and the brand featured prominently,” said Chu.

As the official energy drink of the NHL’s San Jose Sharks, CHAMP sales and distribution will be initially focused in the California market.

Verve is set to launch a CBD-infused beverage in the first quarter of 2019 in what could represent a lucrative new product for Weekend. CBD-infused beverages are expected to become a $600 million market in the US by 2022, according to Canaccord Genuity.

Contact Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive 

Story by ProactiveInvestors