Captiva Verde, One in a Million!

Jeff Ciachurski’s Captiva Verde (PWR.c .10) story started several years ago with an organic greens operation. Things were great for a while, till they weren’t. I have heard several stories of what happened, but none of them matter. He has resurrected Captiva through a genius spinout with a land deal in California to existing shareholders that took the better part of 2 years. There is no CEO I know of that would have put the effort in to making this right. I have known Jeff for a decade or more and can say he is nothing if not persistent.

I have been involved with the capital markets in one way or another for 30 years and have never, ever, seen a company go off the boards and COME BACK! Captiva has already done the impossible! Jeff swings for the fences and has already delivered 420 million to shareholders through Western Wind.

Interesting foreshadowing that it was 420 million as Captiva has now entered the lucrative cannabis space. Jeff has stated they are partnered with the leading cannabis branding firm in North America as well as the leading developer for big box membership based retailers (only one or two come to mind). The final terms and details of the product or products they are developing have yet to be released but suffice it to say if we can get a SKU or two on the shelves it will be a home-run for us all!

Jeff likes to have many irons in the fire, check out GRB! The second company making opportunity he has announced is a deal with a Mexican company to infuse well established wines and other alcoholic beverages with cannabis extracts. This is not a new idea, it has been done for centuries around the world and had fallen out of favour due to restrictive and now thankfully antiquated laws. The active ingredients of cannabis are soluble in fats or alcohol for absorption onto receptors in the body which makes wine a preferred way to consume these products.

The new government of Mexico has made its intentions clear, to legalize cannabis in all its forms for adult use. This opens the door to the commoditization of cannabis and all of its sub products. IMHO this is the beginning of the end for the heavily indebted Canadian first movers. The markets have been very generous to the “big names” in Canadian weed but how can they compete with an outdoor low cost producer in say Mexico? Many of the problems associated with Canadian weed are due to the massive over regulated indoor grows they have built. For example I have never seen a mouldy cannabis plant grown outdoors. Cannabis is a robust weed, and comes by its informal name honestly.

Which brings me to the last and probably largest opportunity for Captiva. They announced their intentions to acquire from Mexican landowners, acreage and permits to cultivate, process and distribute cannabis and hemp products! Think back 5 years when everyone was holding their breath to see who would get a Canadian MMPR licence and how well that turned out for early investors in the Canadian co’s (many newly minted marijuana millionaires). I am hearing the process is being streamlined in Mexico with full government approval possibly coming as soon as the end of this month. Ironically things in Mexico are happening at a blinding speed compared to the dinosaur of Canadian politics.

Captiva Verde has the opportunity to be the best comeback story in all of the Canadian capital markets. Imagine the stories we will be able to tell! Jeff’s tenacity and loyalty to his shareholders combined with the lessons and experience he gained through the organic greens market will enable him to execute on the second chapter of the coming global cannabis phenomenon.