How to Make Money with Your Website Using Online Advertising
Drumming up new traffic to a website is no easy task. There are a few good ways to do it, including getting links from other websites to your own, but the fastest, most reliable way is to use paid traffic. Website owners fall into two camps: the ones who use pay-per-click (PPC) advertising and the ones who do not.
Let’s look closer at why making money online with online advertising is likely to benefit your website.
New Websites Get Traffic Early
New websites or ones that are trying out new concepts find that using PPC ads helps them to either bring in their first traffic to the site or get answers on whether a new concept is working, earlier than they would otherwise. In fact, usually months sooner. The idea is that without waiting for links to index and Google to notice the site and improve its relative ranking position, you learn much faster what is and is not working on the site.
The site can then be adjusted to reflect the interests of the people who’ve seen it. Just looking at the website analytics, it’s possible to see which content was read most often and what pages or posts saw the highest reading times. From there, a greater focus on the content that was more popular is going to lead to higher reader retention rates, on-site times, and more profit.
Boosting Existing Sales
It’s easy for the traffic on a website to peak and level off. Getting to the next level from there is difficult because Google controls the ranking position and what organic search traffic is funneled through to your website. If you’re tasked with increasing online sales, there aren’t that many options to do so.
One of the effective ways to go about increasing sales is by using PPC advertising to find new buyers who might not have initially found your site through a Google search. However, seeing the ads on the search page, including one for your site, acts as a bit of social proof. This encourages Google users to click on the ad and check out your offer, especially if they’ve seen your brand in the organic search results too.
Before going wide with a product launch, a special landing page for a digital product can be created. The page offers people who responded to an advertisement a special offer on the first iteration of the product in exchange for responding to a user survey. The results of the survey help you to make improvements before going wider with the product launch.
This type of specialist product launch by using PPC as a platform to promote a beta version is something that a team of PPC experts such as Falcon Digital Marketing can deliver more effectively. By taking the guessing out of the marketing side of things, the developers and content producers are free to focus solely on the product development side, which is likely to lead to higher sales in the future.
Adding paid traffic to the site traffic mix is important. Not doing so leaves money on the table that would have otherwise been made by finding more buyers of your product through advertising, and not only organic searches.