McDonald’s Thinks Developing a Chicken Sandwich Will Help Them Compete with Chick-fil-A, but It’s Off by Miles
The Chick-fil-A at Mercedes Benz Stadium in Atlanta, GA. Screen grab via CFA.
The number one fast food chain on the planet is seeing a major threat on the horizon, and it smells like chicken sandwiches and waffle fries.
Chick-fil-A is fast becoming America’s most well known and most loved fast food chain. It’s on track to become the third most successful store in its class, surpassing other national brands like Wendy’s and Sonic and falling behind only Starbucks and the most famous chain on the planet.
McDonald’s has noticed Chick-fil-A’s rise, and it wants to make sure that the Christian chain can never step on its toes. With that in mind, McDonald’s has decided that it’s going to begin creating a sandwich that could possibly compete with America’s current chicken sandwich champion.
“A Chicken Sandwich at McDonald’s should be our top priority,” the National Owners Association board said in an email addressed to fellow operators on Tuesday according to MSN.
“Chick Fil A’s results demonstrate the power of chicken,” the board added.
In any other kind of business environment, McDonald’s would be making the right move. The problem for McDonald’s is that while Chick-fil-A’s food is nigh unbeatable in the fast food market, the chain is so much more than chicken, shakes, and fries.
Chick-fil-A is backed by a Christian philosophy that drives their business. It’s corporate mission is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A,” as stated by Chick-fil-A’s about its corporate purpose. This Christian drive for being a positive influence makes them focus on hospitality and good service.
Chick-fil-A’s vice president David Farmer described the company’s approach to the customer’s experience as “[NASCAR] pit crew efficiency, but where you feel like you just got hugged in the process.”
And they do this very well. The chicken sandwich chain is so good at getting customers in and out with all the friendliness and warmth of a church door greater on Sunday that it’s become an internet meme. As it happens, I had a semi-jocular conversation with my RedState colleague Bonchie about it today, recalling the fact that I actually had to leave a Chick-fil-A drive-thru line solely out of fear that I’d be hit by cars due to the fact that the drive-thru line had spilled into the road and extended into the intersection before it.
No joke. Yesterday I went to get some Chick-fil-A during lunch but the line was backed up so far it spilled into the road and into the intersection. It’s the first time I ever had to pass on it. https://t.co/wQdfjVT7gz
— Brandon Morse (@TheBrandonMorse) July 10, 2019
Funny part is that I actually considered waiting in that line because I figured it was likely I’d have my food in five minutes anyway. The only thing that caused me to leave was the fact that I’d be waiting right in the middle of the intersection.
— Brandon Morse (@TheBrandonMorse) July 10, 2019
This isn’t a rare occurrence, either, as this is a phenomenon that happens all around the country. People are willing to queue up in these lines because they know they’re not going to be waiting long thanks to the swiftness of Chick-fil-A’s employees.
Air traffic controllers don’t operate this efficiently.
I’ve been to many a McDonald’s in my day. Going in there is usually a hit or miss experience. I might get a friendly employee who takes my order and sends me on my way after only a few moments. I might also get a bored employee who clearly doesn’t want to be there and shows it in their attitude toward me. I’m one more obstacle in their quest to sit around and do nothing while they run down the clock.
Hopefully your order is complete, and after all that, you still have to eat McDonald’s. I haven’t been in one in years except to use it as an impromptu stop for a restroom on road trips.
McDonald’s thinks this is about a chicken sandwich. Yeah, the sandwich helps, but Chick-fil-A feels like a business with weight and substance to it. Meanwhile, McDonald’s feels like every other sterilized corporation that is more concerned with money than good service. They served food that was unfit for humans until Jamie Oliver uncovered what kind of meat they were serving to humans, and then quietly stopped doing it.
Meanwhile, Chick-fil-A has walked through fire and came out unburnt like some kind of Christian Khaleesi. After LGBT activists attempted to punish Chick-fil-A for its leaders daring to say it believed in traditional marriage — like any Christian would — Chick-fil-A walked away more popular and wealthy than ever. Even today, no matter how hard they try, left-leaning activists can’t seem to stop the juggernaut.
This endeared Chick-fil-A to the masses, not only because it stood tall against the bullies, but because it came out on top afterward.
It’s a proven corporation with classic American values, Christian principles, solid food, and customer service that many corporations only dream of.
McDonald’s doesn’t have a chicken sandwich problem, it has a “it’s nothing like Chick-fil-A” problem.
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