Searching for a Reliable SEO Service? Here are 5 Questions to Ask

The internet marketplace is getting more competitive than ever and for your business to survive, you have to think outside the box. A beautiful website is no longer enough to harness the power of the internet. Instead you have to keep tweaking your marketing strategy by adopting new technologies.  If your website is not search engine ready, you risk losing out on this customer rich market. With over 3.6 billion users, this is a platform you cannot afford to ignore.

SEO at the Core of Internet Marketing

At the core of your internet marketing strategy should be search engine optimization (SEO). The role of search engine optimization cannot be underestimated, especially after a recent HubSpot Survey revealed that this is the top driver of website traffic. In fact, it beats social media by an impressive 300%. Considering that 93% of internet experiences start with a search engine, it goes without saying that your marketing strategy should incorporate SEO.

Leveraging the Expertise of an SEO Company

It is advisable to hire a good SEO service in your city to drive your campaign. These experts have the prerequisite skills and resources needed to boost your website’s ranking on search engine result pages (SERPs). The company will work closely with your team to develop a strategy that will boost conversion rates, increase traffic and build your brand’s authority in your niche.

There are so many companies offering these services and finding the best can be an overwhelming experience. This is more so for new businesses which might be lured by irresistible offers and promises of better ranking. Many website owners have fallen for scams which inevitably lead to financial loss.

When interviewing different SEO services, it is important to get to know them well. The following interview questions will help you make an informed decision when hiring an SEO company:

1. Do you have a list of your current and past clients?

This might not be the first thing on your mind when you interviewing SEO services but is should be. These references are the ones who can vouch for the company you wish to hire. If the company is not willing to provide references, it is highly likely they don’t have them or if they do, the quality of services they have been providing is not impressive.

2. What is your approach to SEO?

This is an important question which will help you determine whether the company you are about to hire uses white hat or black hat SEO techniques to boost SERPs ranking. If the company is not willing to share their mode of operation, it is highly likely they use underhand tools to improve your site’s ranking. A reliable SEO service should provide a detailed proposal of the techniques they wish to use. Such a proposal should begin with an SEO audit of your site to identify the problems therein in order to come up with a solid strategy. The strategy should incorporate both on-page and off-page SEO techniques.

3. Do you provide any SEO Guarantees?

This is a trick question which will save you a lot of trouble in future. Many scams start with a promise of better ranking within a few hours. Others promise you a specific SERP position through their so called formula but eventually, this ends in Google penalties. Techniques such as link buying and link sharing might give you an instant boost in ranking but eventually, Google algorithm updates such as the real-time Penguin will catch up with you. The penalties your site could end up paying are disruptive and can lead to financial losses or even suspension of your site.

4. How do you ensure this SEO campaign is successful?

Many SEO projects fail because the client and the expert are not working in harmony. The experts at http://aryrosadoseo.com/houston-seo have a good working relationship that is based on trust and honesty with their clients. Any working relationship should be premised on long-term results and to achieve this, the SEO expert must provide easy communication channels to work with. Make sure you agree on monitoring and reporting, which will help determine the success of the campaign.

5. Do you stay up to date with the latest SEO trends?

If the SEO consultant is only talking about how to rank highly and is not talking about the latest Google algorithm updates, you should be more cautious. The SEO industry is highly volatile and new trends are emerging every day. For instance, the best company to work with should have an idea about Google’s AMP, mobile-first indexing, and voice search optimization among other techniques that will improve the user experience. It is not just about ranking but also providing an unforgettable experience.

Of course there are many other questions to ask your SEO service but the bottom-line should be to find out more about the company. Make sure you ask all the relevant questions to find out about the SEO firm’s experience, reputation, mode of operations and work ethic. A good consultant will have no problem answering all your questions.