Netizens’ Impression on These Top 10 European Tourist Destinations

Nowadays, the internet plays an important and increasing role. It also plays a key role in the travel sector of Europe. As a matter of fact, online content is now a chief source of travel information compared with other forms of traditional media and marketing in the continent. The travel industry connects with customers through different ways. It connects via online marketing, travel apps, search functionality, social media and booking platforms. These multiple sales channels and information sources progressively drive the European tourism sector.

Within the tourism sector of Europe, the exploration of culture is one key motivator for travelers. It accounts for 22 percent of tourism trips made by EU citizens in the year 2011. The reality of this is apparently done through the review that destinations making greater use of the internet in reaching customers have accomplished better compared to their peers in the last few years and they have gained market share from competitors. For example, Spain and Greece have not gained in this industry over the last decade while Italy’s market share gained.

EU Collaborates with China to Increase Number of Visitors

Meanwhile, the European Commission president and Luxembourgish politician, Jean-Claude Juncker, together with Li Keqiang, Chinese Prime Minister, first announced in 2016 the EU-China Tourism Year in 2018. It is a good opportunity to increase investments and visitors on both sides of while Chinese and European citizens get to know each other. As China is the planet’s biggest travel market when it comes to both expenditure and outbound travel, European destinations are building up their strength in this industry, achieving 10.1 million Chinese visitors in the year 2015. This means 13 percent of all outbound travel from China. The EU Travel Commission opened in 2010 its Operations’ Group in Beijing. This leads to large-scale intelligence on the Chinese market. The main priorities of EU are as follows:

• To show the Chinese visitors what EU has to offer by aiding cooperative marketing campaigns

• To assist the tourism industry to be “China ready” such as how to better welcome visitors from China

• To organize B2B (Business to Business) matchmaking meetings for tourism operators at the most significant fairs

• To facilitate business conclaves

The Commission ran the first international tourism campaign called “Europe, whenever you’re ready” from 2012 to 2014 to urge international visitors to explore Europe. The campaign had a huge impact and garnered a lot of social media coverage. Well-known journalists, travel writers and bloggers contributed and highlighted this initiative. Europe’s diverse natural and cultural heritage was showcased with its various unique opportunities that the continent can provide. In line with this campaign, visa rules were simplified in April 2014.

What are Netizens’ Impression on Europe’s Top 10 Destinations

1. Eiffel Tower, Paris, France

Netizen Christine Corrin shared her weekend getaway story. She said that “The Eiffel Tower definitely did not disappoint… the views were amazing!” She recommended walking up the tower to avoid the huge queues for the elevators. Meanwhile, Times Colonist Rick Steves gives tips to have a great experience while visiting the world’s renowned French tower.

2. Big Ben, London, England

Currently, many people miss the “bongs” of Big Ben. However, on Sep. 29, tickets for the iconic London’s New Year’s Eve fireworks display ticket sales will kick off with the ringing sound of Big Ben. Meanwhile, check out this photo as it is London’s Girl Scouts’ favorite stop.

3. Colloseum, Rome, Italy

According to netizen Adam El Koussy, it is a “Wonder.”

4. Sagrada Familia, Barcelona, Spain

Netizen Carlos Tigas, a Benildean, is awed by this Spanish tourist spot, saying, “How can something unfinished be so stunning?”

5. Acropolis, Athens, Greece

Kostas Andrikopoulos, ex-CEO strategic financial counsel to individuals, families and their corporations, tweeted that Acropolis is one of the best museums in the world in 2017, as reported by Greek City Times.

6. Arc de Triumph, Paris, France

Netizen Lewis Edward posted, “I’ve got so much love for this city.”

7. Tower Bridge, London, United Kingdom

Jennifer Smith, chief executive at Teens and Todds, happened to watch a battleship passing through London’s Tower Bridge on Sep. 22. Meanwhile, another netizen, Adele Goodfellow, is chilling and catching a photo of the bridge on the same day.

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