GM: ‘People who are really worried about 2012 should buy a Silverado right away’
GM’s Superbowl ad for the Chevy Silverado really ruffled some feathers at Ford.
Some of the bosses at Ford acted as if their feelings were hurt, and requests were fired off on Sunday to GM and NBC to have the ad pulled mere hours before the Superbowl. (Which, of course, brought more attention to the ad spot.)
GM Global Chief Marketing Officer Joel Ewanick stood by the claims made in the ad:
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
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