Globe and Mail gifts Kielburger Kult its own section

Yesterday’s Globe and Mail came with an eight page “W” section. The “W” stands for We Day, part of that constantly shifting sort-of-charity controlled by the Kielburger family. There’s nothing in section W identifying it as paid content, so presumably we are to believe this is a legitimate part of Canada’s national newspaper of record.

And it’s just bursting with happy news!

WE Teachers is bringing education to black kids in Compton!

WE is teaming up with Canada’s biggest bank (which just paid a multi-million dollar fine to make insider trading charges go away) to “help youth turn business ideas into reality!”

WE is moving into the wellness space, “leveraging long-standing partnerships with more than 7,000 schools across Canada to empower youth, educators and families with tools and classroom resources to promote life-long mental well-being.”

WE is partnering with Telus (currently facing a class action lawsuit for cheating its customers) to stamp out cyber-bullying!…

It’s all great stuff that WE and its corporate partners are bringing; lots of empowerment and sustainability, that’s for sure!

But my favourite by far is the thank-you page, where WE thanks their corporate sponsors “for helping inspire young Canadians to change the world,” including Teck Corporation (facing multiple lawsuits over the environmental degradation caused by its mining activities), Siemens (google Siemens corruption scandal and see what pops up), global consumer goods giant Unilever, among others.

Not only does the Kielburger juggernaut inspire kids to change the world, it facilitates the greenwashing of these corporate scofflaws’ image problems!

Talk about a win-win!