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Apples of Gold Jewelry Puts America First

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Apples of Gold Jewelry Puts America First

Don’t you hate it when retail businesses get political? Why not just focus on the consumer product being developed and sold, while striving to manufacture and create, improve, market, evaluate and sell an item that strives to be the very best our society has to offer based on free market competition and innovation?

It’s always disappointing to witness your favorite retail brands, whether clothing, gold jewelry, personal products, wedding venues or even food companies go “woke”, from big staples like Target and the transgender bathroom issue, to the biggest razor brand, Gillette, creating a controversial ad about “toxic masculinity” with tons of backlash to Coke’s “Love is Love” commercial or Pepsi promoting Black Lives Matter, to banks who promote the LGBT agenda, like Wells Fargo, to magazines like Covergirl featuring YouTuber James Charles as the first male “Covergirl”. The list is endless, from Disney to Intel to Ben and Jerry’s. At some point, these companies, along with many other known brands, have all gone “woke” on various “social justice” issues and as a result, many have boycotted their brands. The question to ask is are these brands contributing to further division in the already divided nation of America?

But not all brands are like that. Some brands still primarily focus on the consumer product and intrinsic value and worth of their items and seek to serve all, regardless of political ideology. Enter Haven’t heard of them yet? You will! After all this is, “BeforeItsNews” and this family-owned jewelry company is making headlines news in the retail industry.

Apples of Gold is seeing a major uptrend lately and increasingly gaining ground in the fine jewelry, wedding rings, and engagement categories with offerings such as gemstones, diamonds, gold crosses, gold chains, pendants, and more. While Apples of Gold Jewelry does sometimes get political on their social media platforms like Twitter (where it’s nearly impossible to avoid politics), there are several noteworthy items that make this Christian-owned, family-operated ecommerce jewelry business stand out from the crowd. First, the CEO has vowed to never go “woke” as a brand. While the CEO does have his own political beliefs like everyone else, those beliefs lean conservative on issues such as the sanctify of human life, equality for all people regardless of skin color, gender or political affiliation, promoting American family values and taking an “America First” approach in their brand and marketing.

“We believe in free markets and checked capitalism that rewards honesty and hard work. When creating our jewelry, we have American values and trends in mind. We are an ‘America First’ company and the majority of our jewelry is made in the U.S.A. and, in fact, all of our jewelry is sourced from local, American jewelers and manufacturers. We focus on creating, marketing and selling the best quality jewelry possible at the best possible prices. As such, we are, on average 30-40% below traditional retail jewelry for the same if not better quality than what you find in traditional jewelry retail stores. We don’t ask questions and we serve everyone. Period. But we will not compromise our own personal beliefs, which include honesty and integrity, life, liberty and freedom, and fair and equal treatment of all of our customers irregardless of their political beliefs or personal life. We are, first and foremost, a jewelry company, with pro-America, conservative values.”

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