Sponsoring Benefits: 4 Reasons Why Your Business Should Sponsor a Sporting Event

Looking for the best ways to promote your business locally and raise brand awareness? Want to make an impact in your community and build connections? If so, consider sponsoring local sporting events.

Global sponsorship reached $65.8 billion in 2018. A growing number of companies are sponsoring athletes, artists, local projects, and festivals.

It’s a win-win for both parties. As a business owner, you gain exposure and expand your reach. This translates into more customers and sales.

By sponsoring sporting events, you’ll help athletes thrive and reach their fullest potential. It’s also a great way to support your community and show that you care.

Still not convinced? Let’s take a closer look at sponsoring benefits for your business!

Increase Brand Awareness

Sponsoring sporting events is a fast, effective way to increase brand awareness.

Live events, in particular, mean a lot of brand exposure. Hundreds or even thousands of people, including potential clients, will see your company’s logo on huge screens and banners.

The bigger the event, the more media coverage it gets. This results in greater exposure for your brand. Consider giving away promotional items on the event day to further increase your visibility.

Improve Customer Perception

Approximately 74 percent of customers are more likely to buy products from companies that have recently sponsored events. About 72 percent have a positive opinion about the brands that invest in events and experiences.

By sponsoring sports competitions, you’ll find it easier to build customer trust and drive excitement around your brand. This is a marketing strategy that customers love, leading to correlatively high ROI.

Boost Your Social Media Exposure

Sporting events and social media go hand in hand. In fact, more than 30 percent of people stream sports to their tablets and smartphones. The amount of time fans spend watching sports interviews and videos online has dramatically increased over the past few years.

These people not only watch sporting events but also share them with their families and friends on social networks.

If your brand pops up, your social media exposure could grow exponentially. You’ll get more likes and comments, increase your fan base, and reach a wider audience.

Generate Leads and Sales

Corporate sponsorship is one of the most cost-effective ways to generate leads and increase sales. This about how long it would take you to get 10 quality leads. What about 50 or 500?

When you’re sponsoring a sporting event, your brand is exposed to hundreds of potential clients. If they like what they see, they’ll buy your products and become loyal customers.

Let’s say you’re a sports-related business, such as Kentucky Derby.

Now imagine having your logo along with the message Bet on Kentucky Derby Online displayed on a huge screen in front of a targeted audience. It’s a lot more effective in terms of lead generation compared to TV, radio or even online advertising.

Leverage Sponsoring Benefits to Grow Your Business

Increased brand awareness, improved brand perception, and higher profits are just a few of the many reasons you should consider sponsoring sporting events. This strategy can open new doors and drive business growth.

Sponsoring benefits don’t end here. Your employees will feel more motivated and engaged, your reputation will improve, and you’ll build valuable connections.

Another great way to strengthen your brand is to leverage the power of social media. Try these Instagram hacks to reach more customers and gain exposure for your small business!

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