5 Weird Yet Wonderful Car Dealership Promotions to Help You Sell Cars

Did you know that people are buying fewer new cars in their lifetime? 

It’s true. A decade ago, people bought an average of 13 cars in their life. Now, that number has dropped to 9. 

If you make your living by selling cars, this can make your business a little slower. Luckily, with some good marketing strategies, you can bring in more customers.

Ready to get started? Check out these car dealership promotions for ideas.

1. Virtual Tours

When people want to shop for something, they usually start by looking online. One way to entice them is by making the online browsing experience more interactive.

Don’t just post pictures on your site of the cars available. Instead, share videos that display the showroom, or that show features of some of your most popular vehicles during test drives. This will help pique buyers’ interest.

2. Work With Uber Drivers

People looking for a ride to the airport or a designated driver are common Uber riders. But you know who else uses Uber? People who don’t have cars, and who might want to buy one.

Uber drivers can work as a guerilla marketing force for your car dealership. Consider offering a special discount to people who drive Uber, with the stipulation that they must display a license plate hanger with your dealership’s name. This will give potential customers the opportunity to see your vehicles in action.

3. Offer to Buy Their Clunker

It may seem counter-intuitive to try to make money by buying someone’s junk. But the reality is that many people hang on to their clunkers because they feel like they have no other option. 

If you offer to buy their clunker, and put the proceeds towards a new car, it may motivate them to make the trade. If you want some advice on how to make these trades work, check out these cash cars buyer tips.

4. Ugly Car Contest

This idea builds on the last one. Rather than simply offering to buy your potential customers’ old cars, make a game out of it.

Offer customers the opportunity to send in pictures of the old, busted up vehicles. As a prize, the top winners will get a special deal on a new vehicle at your dealership.

This not only provides an incentive to the people who win the contest. It also encourages the people who enter to think about how lousy their current car is.

5. Use Online Quizzes

People today love taking online quizzes to tell them everything from what city they should live in to what kind of dessert they would be. You can use this to your advantage.

Make a quiz for readers to learn what their ideal car is, or what kind of driver they are. You can use the emails collected to generate leads for your dealership.

Put These Car Dealership Promotions to Work

With these car dealership promotions, you’ll soon be able to expand your profitability. 

Looking for some more weird ideas? Check out the rest of our blog for more ideas.

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