Website Optimization: How to Hire a Local SEO Firm

There are 8.5 billion searches done every day using Google. This staggering figure does not even include the many other search engines and traffic that comes from social media. So how can you direct it toward your business?

One way is with targeted, local search engine optimization (SEO). Read on as we discuss how to find the best local SEO firm. 

1. Spot Over Promising Companies

Any company that overpromises could be a huge red flag. SEO services take time to implement. It is something that needs to be done regularly and results won’t happen straight away. 

The only way to achieve instant results is with black hat strategies, which will get you penalized in the long term. Even then you won’t get the top-level result you are searching for. Companies should be able to suggest a long-term, multi-faceted approach to their SEO. 

2. Research Their Reviews

Any SEO companies worth dealing with should have reviews. They may be on trade websites or on their own website and social media profiles.

Not every review has to be five stars but you should look for companies that have the most reviews above four stars. If there are any discrepancies then speak with the company about them. They may have a valid reason for the bad review. 

The SEO agency themselves should be able to provide you with testimonials. These are often on the website regardless, but they may have others for projects they are currently undertaking. View here for more information on an excellent SEO company. 

3. Know Your Goal

When you have a specific goal in mind, it becomes much easier to see if the SEO strategy is working. This allows you to measure specific metrics, tweak them and improve as the campaign goes on. 

Are you hoping to increase web traffic? Do you want to get more people on your email list? Is the goal to improve your domain authority?

Luckily, when one of these happens an increase usually occurs in the others as well. Once a campaign is finished, check if your return on investment was worth it and measure it all to see if it helped increase your profits. 

4. How Much Do They Charge?

You must have a strict budget in mind when you hire SEO services. If not, the temptation is to keep adding money to campaigns that are bringing results. This makes it hard to measure their effectiveness, and it is better to end and repeat with a new amount. 

Ask the company what you will get for your money. Make sure they are transparent in their pricing. You can improve your basic knowledge of SEO to ensure you know what they are offering. 

Hiring a Local SEO Firm

Now you know what to look for in a local SEO firm, shop around. There will be many offers, each different from the last. Know your budget and go for the one that best suits your needs. 

If you need help growing your business online, we are here to help. From SEO to marketing we can help you thrive in the digital economy. 

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