What is Digital Marketing? Whizamet Media

Internet marketing, you have already heard of it. Maybe you use it everyday? But do you know exactly what it is? Here is a definition of digital marketing in 5 questions.

In less than two decades, digital has profoundly changed the world of commerce. So much so that web marketing is now an integral part of the daily life of all companies, in B2B as in B2C . But what exactly is the definition of digital marketing? What are its objectives and fields of application? The tour of the subject below.

What is the definition of digital marketing?

In essence, digital marketing brings together all the business practices and methods that go through digital channels. Just like traditional marketing , it aims to develop a company’s sales by deploying communication actions designed to adapt to the desires and needs of consumers, with the aim of increasing turnover.

What is the scope of digital marketing?

Initially limited to uses related to the Internet, the definition of digital marketing has evolved to encompass innovative technologies (smartphones, touch tablets, mobile applications, video sharing platforms, social networks, etc.) as well as new uses relating to these technologies. (Internet browsing from mobile devices, local searches, voice searches, etc.), as they arise.

For this reason, the scope of application of webmarketing, or e-marketing as it is sometimes called, is constantly changing, forcing marketers to adapt their methods.

What makes web marketing essential?

The need for a digital transformation of marketing stems from the digitalization of society and the economy. While more than half of the world’s population has access to the web, a large part of information searches (including and especially with the aim of making a purchase) go through this medium.

In France, users spend an average of 4h48 per day on the Internet, including 1h22 on a social network. They are also 64% to prefer to carry out tasks on digital media when possible (source: Hootsuite ).

Under these conditions, it is essential for companies to have digital means of communication: it is a sine qua non for reaching their prospects and customers, increasing their customer base and gaining market share.

What areas does digital marketing cover?

The definition of digital marketing alone is not enough. To fully understand what it is all about, it is essential to take into account all the areas covered by this expression, namely:

SEO
Paid referencing (sponsored links such as Google AdWords )
Internet advertising (display)
Email Marketing
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Content marketing (production of qualitative content)
Mobile marketing or m-marketing
Social marketing (with a bit of community management)
Membership
Web Analytics (analysis of indicators specific to digital media)

In each of these areas, methods, tools and trends are regularly incorporated into digital marketing. We can cite the use of user data, marketing automation, influence marketing, artificial intelligence (including machine learning), etc. So many new bricks that add to the definition of digital marketing.

What are the objectives of e-marketing?

Proposing a definition of digital marketing is good. But understanding what exactly it is for is even better! Concretely, webmarketing relies on all digital communication channels with the aim of improving customer relations within companies, in order to simplify the work of salespeople and to make brands known. This overall goal is broken down into 4 more specific objectives:

Attract more traffic on digital media (website, blog, social accounts, etc.);
Convert visitors into prospects first, then customers;
Retain satisfied customers and turn them into ambassadors (so that they talk about the brand around them);
Increase the notoriety of the company and take care of its e-reputation.
To achieve these goals, it is important to use the channels and methods of digital marketing. Calling on a specialized agency is the guarantee of being able to deploy a truly relevant strategy.