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Top 5 Mistakes to Avoid while Hiring eBook Conversion Service

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In today’s digital landscape, the eBook market is booming, offering authors and publishers a lucrative avenue to reach a global audience. Converting your manuscript into an eBook is a crucial step in this journey, but it comes with challenges. Choosing the exemplary eBook conversion service can make the difference between a seamless transition into the digital world and a frustrating experience filled with errors and setbacks. To help you navigate this process, we’ve compiled a list of the top five mistakes to avoid when hiring an eBook conversion service. By being aware of these pitfalls and taking proactive steps, you can ensure that your eBook is professionally formatted, widely accessible, and poised for success.

1. Overlooking Company Reputation and Reviews

One of the most significant mistakes is neglecting to check the reputation of the eBook conversion service. A company with a solid track record is more likely to deliver high-quality work. Here’s how you can avoid this mistake:

  • Research Online Reviews: Look for reviews on independent websites, forums, and social media platforms. Pay attention to recurring themes, both positive and negative. For instance, multiple reviews that mention poor customer service or frequent formatting errors are a red flag.

  • Ask for References: A reputable company will gladly provide references from past clients. Contact these references to get firsthand feedback on their experiences. Ask about their satisfaction with the final product, the company’s communication, and their adherence to deadlines.

  • Check Portfolios: Review the company’s previous work to ensure they have experience with your genre and style. For example, if you publish a highly illustrated children’s book, ensure the service has successfully handled similar projects.

2. Ignoring Format Compatibility

Another common mistake is failing to ensure the conversion service can handle the specific eBook formats you need. Different eBook platforms (Amazon Kindle, Apple Books, Google Play Books) require different formats (e.g., EPUB, MOBI, PDF). To avoid this pitfall:

  • Identify Target Platforms: Determine which platforms you want your eBook to be available on. Each platform has its preferred formats and specific formatting guidelines.

  • Confirm Format Support: Ensure the service can convert your manuscript into all necessary formats. For instance, Amazon Kindle typically requires MOBI or Kindle-specific files, while Apple Books and Google Play Books use EPUB.

  • Ask About Quality Control: Inquire about the company’s process for checking format compatibility and functionality across different devices. They should test your eBook on various e-readers, tablets, and smartphones to ensure a consistent reading experience.

3. Neglecting the Importance of Metadata

Metadata plays a crucial role in the discoverability of your eBook. It includes the title, author, description, keywords, and more. A common mistake is not discussing metadata with your conversion service. Here’s how to avoid this:

  • Understand Metadata Requirements: Learn about the metadata requirements for each platform. Different platforms have specific fields and character limits.

  • Collaborate with the Service: Work with the conversion service to ensure all necessary metadata is correctly included. This might include a compelling book description, the appropriate genre classification, and effective keywords.

  • Optimize Keywords: To improve your eBook’s visibility, ensure your keywords are optimized for search engines. Use tools like Google Keyword Planner or Amazon’s search suggestions to find relevant keywords that potential readers are searching for.

4. Failing to Discuss Turnaround Time and Costs

Time and budget are critical factors in the eBook conversion process. A mistake many make is not clearly understanding the turnaround time and costs involved. To prevent this:

  • Get a Detailed Quote: Request a detailed quote outlining all costs, including potential additional fees. Be clear about what is included in the price, such as formatting, metadata input, and quality checks.

  • Set Clear Deadlines: Establish a realistic timeline for the conversion process and ensure the service can meet your deadlines. Ask about their policy for delays and how they handle urgent projects.

  • Avoid Low-Cost Traps: Be wary of services that offer suspiciously low prices, as this can often result in subpar quality. Low-cost services might cut corners, resulting in poorly formatted eBooks that require additional fixes, costing you more in the long run.

5. Skipping the Proofreading and Quality Check Phase

Lastly, skipping the proofreading and quality check phase can lead to an eBook full of errors, harming your reputation and sales. To avoid this mistake:

  • Insist on Proofreading: Ensure that the service includes proofreading as part of their offering. Even minor typos or formatting errors can distract readers and undermine your credibility.

  • Request a Sample: Ask for a sample conversion to review the quality before proceeding with the project. This sample should include a portion of your manuscript and show how the service handles complex formatting elements like images, tables, and footnotes.

  • Perform Your Checks: Even if the service offers quality checks, perform your reviews to catch any missed errors. Read through the converted eBook on different devices to ensure everything displays correctly and the navigation works as intended.


Hiring an eBook conversion service can significantly streamline getting your manuscript into the digital marketplace. However, by avoiding these common mistakes, you can ensure a smooth and successful conversion process. Always prioritize reputation, format compatibility, metadata accuracy, clear communication regarding costs and timelines, and thorough quality checks. By doing so, you’ll be well on your way to producing a professional, high-quality eBook that stands out in the crowded digital marketplace.

Remember, the effort you put into selecting the right service and overseeing the conversion process can significantly impact your eBook’s success. Taking the time to do it right will pay off through satisfied readers, positive reviews, and, ultimately, better sales. With careful planning and attention to detail, your eBook can achieve the professional polish it deserves. Investing in a reliable conversion service saves you time and stress and helps build your reputation as a serious author or publisher.

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