Apple: White iPhone 4 Delayed Again; Case Program Starts

Why is it so hard to build a white iPhone 4? Today Apple announced its second delay of the white unit. Its statement in full: “White models of Apple’s new iPhone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected.”

No hints or clues from Apple as to what the trouble may be. Since the electronics are identical to those on the black model, it has to be something cosmetic. The best theory I’ve seen on this so far emerged on July 18 when Engadget summarized a report from a Chinese newspaper saying that workers at a glass supplier are struggling with finding the right combination of materials to accommodate manufacturing process while at the same time getting the color just right.

In a related development, Apple got its case program underway. Those who buy iPhones by Sept. 30 get free bumpers or cases. To get it you download an iPhone app, sign in with your iTunes store account or Apple ID, and pick the bumper or case you want. And if you already bought one? You’re eligible for a refund.

Read the original story at BusinessWeek Byte of the Apple Blog