CMO Poll: Social Media Better Done In-House
The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today?
Survey question conducted October 1 – October 7, 2009
114 CMOs responded:
65.6% In House
15.6% Interactive Agency
9.4% PR Firm
9.4% Social Media Agency
0% Creative/Ad Agency
A few Quotes from CMOs in the club who responded:
“With all the chatter in the industry on social media and all the agencies scrambling to stay relevant through social media, the combination of our internal marketing expertise and hiring millennials in our group that understand social networks, is working well.”
“Our strategies for engaging our consumers and differentiating ourselves have not changed. Social media is simply new channels for us that we have incorporated into our marketing mix”.
“Social Media is changing the way our entire company works and engages with stakeholders. It’s not a marketing initiative but a company wide initiative.”
“We looked at a few social media agencies but they understood social networks but not our industry or customer engagement insights for our products.”
“We are still thinking through our social marketing strategies and I have assigned a team of 3 within my marketing group to help leverage social media as part of larger integrated marketing programs.”
To learn more about The CMO Club, go to www.thecmoclub.com
The CMO CLUB Thought Leadership Summit, Nov. 12-13, San Francisco: www.regonline.com/cmoclubsummit
Sign up for “CMOs only” dinners at www.regonline.com/cmoclub_dinners
Read the original story at BusinessWeek Brand New Day Blog
Source:
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Please Help Support BeforeitsNews by trying our Natural Health Products below!
Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST
Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!
HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.
Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.
MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser! Cleans out toxic buildup with oxygen!
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover - Reduces Smart Meter radiation by 96%! (See Video).