Credible Reviews Boost Lead Capture Rates
30 November 2011 – Among the best factors that can lead visitors and potential leads to your websites is a good number of credible reviews of the affiliate product or service you are promoting.
Generating decent leads is one of the areas of business where many companies and online ventures are surprisingly underperforming. In introspect, given that it is one of the foremost goals of any business, many entrepreneurs who discover that they lack in lead capture would want to use the most effective methods of generating leads in the first place.
Having credible sources or websites review what you are promoting is a very useful way to drive traffic and potential leads to your websites, or to squeeze pages which then offer purchase accessibility directly or capture their information at the very least. Reviews are a form of social validation that works wonderfully for your affiliate business.
The main concern here is how to make sure the reviews are credible. One god way to create credibility is to ensure that the person or entity reviewing has used the product or service. User or consumer reviews dominate ecommerce sites like Amazon and BHPhoto. People naturally listen to what other people have to say if they’ve already had firsthand experience on the subject.
You can set anchor links from reviews to go directly to the affiliate product in mention, or if your goal is generating leads, to an effective squeeze page that can capture lead information for future use like in pre-selling.
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