Expert Referrals Important for Generating Leads
30 November 2011 – Where companies lack for lead generation and information capture statistics, getting referrals from great sources like experts in the niche the affiliate product is in can make up for it.
When small and medium businesses first find out that they are falling short of desirable performance metrics in the area of lead generation, the initial reaction is a bombardment of further traffic-driving tools and tactics. The problem here is the focus on quantity instead of quality, and the lack of credibility of the tactics used to drive potential leads to websites or squeeze pages.
What drives traffic to a website is as important as the site it drives the traffic to. If a low quality, “junk” site purely made for SEO purposes is responsible for sending quality leads to lead info capture tools, then you can’t expect much even if you double the number of such operational satellite sites in your network.
The sites are simply not credible and reputable. The quantity does little to remedy that. If, instead, you focus on building up an expert site, or even contacting a niche expert to talk about your website or affiliate product, then that source of traffic and leads can generate truly high quality lead potential because of its expertise and credibility.
The leads it can send your way are leads whose information you’d really want to capture. The first step though, is to create an effective lead info capture tool. So if you don’t even know what is a squeeze page, then you’ve a lot to learn.
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