Fresh, Reputable Blogs Promote Affiliate Products through More than just SEO

7 December 2011 – Search engines may love fresh blog content, but blogs with regular content updates and a good reputation not only help affiliate products through search engine optimization (SEO) and link building value, but also through direct marketing and influencing consumer behavior.

Blogs took off almost as soon as people started picking up on the potential of the Internet almost two decades ago. Today, the blog is a shifting mass that accommodates a lot of varying definitions and uses, and is one of the most powerful tools in Internet marketing, if affiliates know how to use it.

Recently blogs have become ideal ways to maintain search engine results page positions. Attach a business or company blog to your company website and keep it updated with great keyword-optimized content, and the search engines will love you for it. That being the case, blogs are great for promoting affiliate products with the use of their SEO, link juice generation, and networking potential.

But other than that, blogs have a more direct way of being beneficial to affiliates and the goods and services they promote. A blog is an open platform of communication through comment threads. It is also a less formal way to get a message through, preferably a value-adding message that helps build a brand name attached to the blog.

Blogs that are reputable and established in their niches can direct a lot of traffic to any URL it links to. But traffic is just the first thing. If that particular blog actively promotes a product or reviews it favorably, then it will be directly marketing said product, and will result in more profit for the business behind that product.

Many affiliates use networks of blogs to promote their products, but a converse method which may take a lot of time is to use just one blog which is grown from scratch to one of the most authoritative and reputable blogs in its niche, and use that to promote a product. This method yields way more benefits than just product promotion too. Using blogs to promote your affiliate product is a classic but still potentially powerful way.