Marketing Specialties Still Work in Offline Marketing
1 December 2011 – Marketing specialties are still very much in the game of advertising in spite of an ever growing Internet marketing industry that is making it easier for marketers to reach out to their target consumers.
For affiliate marketers, tools and tactics to successfully promote their affiliate product to the general Netizen population are worth collecting into a marketing arsenal. That being said, they should look towards offline marketing methods as well. This is quite an effective approach, but seeing how many online affiliates are too concerned about online campaigns, it gets overlooked easily.
The good news is that classic and timeless methods like providing marketing specialties or freebies and giveaways still work wonders. The only catch is that not all businesses can use the same tactics, as not all affiliate products are best marketed by giving away free stuff.
But there are ways to format your offline marketing campaign to the service or product you are trying to promote. Let’s the return on such an investment in perspective: one of the most effective marketing specialties of all time, the desk calendar, promotes the brand on it through improving recall by as much as 60% and buying tendencies and repeat business as much as 20 to 40% in consumers.
The only problem then is how to come up with the ideal giveaways or freebies for your business or affiliate product. If you can use offline methods to promote your affiliate product effectively, then this twofold approach of offline and online marketing is sure to boost your affiliate business.
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