How Businesses Can Use Pinterest to Increase Website Traffic
According to this article from Inc.com, Pinterest is now the fourth largest traffic-driver on the internet—beating Yahoo’s organic search traffic. What sets Pinterest apart from the other social networks is that it is a visual site where users share photos and videos.
How Pinterest Drives Traffic
When you pin a photo to a board on Pinterest, a link is automatically added to the source of the photo, which makes it easy for Pinterest users to click through to discover products, articles, etc. What is most compelling to me is that Google is giving Pinterest priority ranking in Google search. Recently I used Google to search for an article from this site (BusinessInfoGuide.com). I typed in the article title and site name and was shocked to see that it wasn’t the original link from the site that appeared in the top of Google’s results. It was the Pinterest pin that pointed to that link!
The lesson here? Pinterest can drive a significant amount of traffic back to your site. And one of the most effective ways to do that is to pin the photos from your blog posts. Include a keyword-rich blog post title so that Pinterest users and Google search can easily locate your content, and you can enjoy more traffic as a result.
Stephanie Chandler is the author of LEAP! 101 Ways to Grow Your Business.
She is also CEO of http://AuthorityPublishing.com, a custom publisher of
nonfiction books, and http://BusinessInfoGuide.com, a directory of resources
for entrepreneurs. Also visit http://StephanieChandler.com
2012-12-03 19:02:45
Source: http://businessinfoguide.com/how-businesses-can-use-pinterest-to-increase-website-traffic/
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