Instagram and Pinterest – Understanding the Basic Difference

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At the first look, Instagram and Pinterest seem vastly alike. In fact, competitive comparisons have also been done by experts of the field, claiming Instagram to be the deadly rival of Pinterest. This comparative analysis is done on the basis of both of them sharing a similar concept; that of image based social networking. However, on a closer look, they both greatly differ in operations, features as well as usage platforms.
So why would you want to know the difference? Because it would help you in conducting a more targeted and specified marketing strategy. Let’s take a look at three crucial features that makes Instagram and Pinterest stand apart from each other.

Instagram is a Smartphone App – Pinterest is a Website

The first basic distinction is that Instagram is an app and Pinterest is a social network website. However, they are both based on the same concept; image based social networking. While Instagram works as an app on iPhone and Android, Pinterest is a website that offers the same social networking options as Instagram. Remember though that Pinterest does not work independently as app but rather as a website to be accessed on a browser.

Instagram Works as an Image Editor – Pinterest Works as an Image Collector

Ever had those times when you so wish to edit a clicked photograph and share it with friends and family? Well, Instagram does just that for you. It helps you to edit images and also to add various filters and frame affects for the pictures. Once you edit images, you can share it directly with friends and family added onto the network. So overall, Instagram lets you edit clicked pictures, upload them on your own special image network and connect with friends all over.
Pinterest on the other hand is simply an image collector. You can save literally any kind of image from any website on the web through the use of a “Pin” button that is installed on your browser’s bookmark bar. It acts as a pin board where you can pin all your favorite images for future reference. It’s the digital way of maintaining a picture board.

Instagram is Audience Restricted – Pinterest is for Everyone

Yes. Instagram is greatly audience restricted. First it was specifically restricted for folks using the iPhone, however, now it is also taking along the Android world. This means that unless you don’t have a smartphone, you cannot take full advantage of the app. On the other hand, Pinterest is for everyone out there. It’s free and it’s pretty simple. All you have to do is login with your Twitter or Facebook ID and request for an invite. Once on the platform, you can enjoy your time browsing through millions of inspiring images belonging to people from all over the world. You can follow people or you can view their boards for free. No privacy, no restrictions. This is why Pinterest has gained immense popularity.

Though both of them share a similar concept, at the end of the day, they have a very different approach to visual social networking. Where Instagram is great for image editing, Pinterest is awesome for image collection as a hobby. You can take on both and enjoy their services instead of trying to restrict yourself to just one platform.

Instagram and Pinterest – Understanding the Basic Difference is a post from: Technshare