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Give Content a Thought for Better Designs

Monday, February 18, 2013 1:20

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If one goes with the standard web design procedure, usually, content make a late appearance. However, the same is changing nowadays as designers have started pondering on content related elements in the initial phases. While asking for final copy of the content might be considered outlandish even now, giving content a thought is surely a good idea for better web platforms.

How it helps

When a designer has an idea about the content that final design will fit around, it becomes easy to decide on design elements for each piece. Later sessions of design adjustments are also shortened if designer is aware how the content would be. While there is no need of final content copy, information about how the content would be is helpful for the designer in various ways. There are plenty examples of prospering web brands that seem to be heavily dependent on content for visitor communication, user experience and usability. Such platforms couldn’t have been evolved keeping content on the back seat.

What designer need to know

The first thing designer need to know is ‘what the website is representing and how much importance would be given to content?’ Every web project considers content in different light; while some weigh heavy on content, others follow the path of short though powerful content. The second point that website developers India value is information about content presentation; will it be rich in text, images, video, audio or mixture of some. Another thing that comes handy is information about audience and type of readers.

Content Planning

Having a content strategy in place is the recipe of an effective design. Through content planning, critical issues like purpose and message to be conveyed are addressed at the very beginning of the design processes. Answering questions like ‘why this content’, ‘where it should be placed’ and ‘how it should be created’ streamlines the whole process. Content planning is not a simple process as it involves extensive research, brainstorming and organizing but it is worth the time & energy spent. Best IT companies’ websites reflect thorough study and content planning.

SEO factor

Search engines are dominating the web world as people no longer bother to type complete URL’s and instead run search queries. Considering search engines are giving more importance to content nowadays, planning beforehand can give an advantage to a website on search engines. Planning content after thorough keywords research and framing titles & description accordingly could give a website an advantage over rivals. Designers that are familiar with the advantages of SEO regard content with respect.

For information based websites, content planning is near to obligatory as content is at the very center of such platforms. Blogs too could benefit greatly from this approach. Be it a usual website work or mobile web page design, content is garnering equal attention from designers. And the change is only right as giving a thought to the content is only the wise thing to do.

At FATbit, we give content the attention it deserves.

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