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How to Make a Business Flyer that Gets Results

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Making Flyers Without Spending a Lot of Money

With all the hype of online marketing and social media these days, it’s easy to overlook some of the simple tried-and-true offline marketing methods that have worked in the past and still work today.

Flyers can work really well at spreading the work about your event or attracting new customers – as long as they are done the right way. As far as advertising goes, printed promotions are not out – it’s just that bad flyers were never in. And those are unfortunately what we see the most.

10 Great flyers can be more effective than 1,000 bad ones, so if you’re going to spend the time and money on printing up leaflets or brochures – why not invest in one that bring you customers and make you money?

Nowadays, you can design your own using professional templates online. This means two things:

1. You don’t have to hire an expensive graphic designer.
2. You can make your own flyers without knowing how to do graphic design.

However, what is even more important than the professional look and layout of your marketing material is the information that you include on it. It needs to clearly explain what you are offering and motivate the recipient to take action. We’ve outlined some helpful tips below.

How to Design a Flyer

There are 5 key components to include:

1. Images/Photos
Pictures are worth 1,000 words, and photos can be even more compelling. Pictures of people create interest and help establish trust if the photo is of the person selling the product or service. Images don’t necessarily need to be of high quality or in color. However, the better impression you give, the more results you are likely to get. A logo will also professionalize your flyers

2. Catchy Headline
In a short phrase or sentence, explain what your offer is and how it will benefit the reader (how it will solve a specific problem that they have). This is important, and you should spend some time on this because if the headline doesn’t grab the reader’s attention, the piece of paper is likely to go straight into the trash can.

3. Provide Details
Give specific details on what you are offering – enough to answer questions your readers are likely to have and so that they have a better idea of how you will solve their problem. Generally a few sentences in bullet point format does the trick and is easy to read. If you are advertising an event, include the date and location, etc..

4. Give an Incentive
Just in case your readers are on the fence, give them more of an incentive to contact you – like a coupon, discount or special offer. Make it great so that it will be difficult to ignore. If you make it especially remarkable, people are even likely to tell their friends about it as well.

5. Contact Information
Finally, list your contact information. This will vary on your business and your offer. For example, if people need to visit your shop to take advantage of your coupon, they will need an address (and store hours). If they need to call you to schedule an appointment or get a free quote, they’ll need your phone number. In any case, you want to also have your website listed so that people can find out more about your business if they decide not to call or contact you right away.

Sample Flyers

Below are some examples of business flyers to give you some ideas. You can also use these templates and customize them with your own text.

Real Estate / Construction Green Home flyer

Colorful Nail Polish Bottles, Nail Salon Personalized Flyer

Pet Sitting Business Full Color Flyer

Green Golf Course at Dawn Full Color Flyer

Cutout Cupcake with Pink Cherry on Top Full Color Flyer

Personal Trainer Business Flyer

Babysitting promotional tear sheet flyer

How to Use Flyer Creator Software

If you’re short on time and want something easy like a magical “ad generator”, the closest thing I’ve found is through Next Day Flyers.

Basically, visitors can use their ready-made art and customize it – or upload their own designs. Next, you select the size, shape, color, material and number of pieces and then place your order to print.

It’s pretty much a one-stop shop, where visitors get most of the work done for them without paying the hefty price tag. In fact, their templates are free to use, customers are really only paying for printing.

They actually allow users to calculate their printing cost specific to the options they choose – before they even start creating their marketing pieces. This means you can find out the price before you spend any time designing your materials. If it’s more than you want to spend – you haven’t wasted any time, and you can go elsewhere.

How to Make Posters or Handouts for Events

Printed handouts can be a great way to promote your event – whether it is a business grand opening, a fundraiser, a school event or a party for a small group of friends.

Bright colors and big graphics can work well to get people’s attention. If applicable, note that the event is by invite only, for friends, members or customers. Adding a certain level of exclusivity makes people feel special and increases their interest in attending.

Microsoft Office has some free event and party flyer templates available for download at their site. Use their designs and customize with your own text.

They don’t have a big selection, but for the price of free, it’s pretty good. is another great resource. There are a variety of designs for all sorts of events from fashion shows to rodeos to costume parties to beach barbecues.

You can customize the marketing pieces right on the website and place an order for them to be printed and mailed directly to you.

Costs vary by design, but generally, the bigger quantity you order, the lower the price per piece.

Fashion Show Flyer by CustomInvites

Landscaping Flyers
Landscapers and lawn care businesses are constantly leaving business cards in my mailbox or on my door. Some even roll up a piece of paper in a plastic bag with a few rocks in it and throw it on the driveway. Unfortunately, these ads never make it into the house. These companies have just wasted a lot of time and money.

What would really stand out out would be a unique and interesting marketing piece showing photos of their landscaping work and an explanation of the services they provide telling me why I should hire them. Include a coupon, discount or other incentive for recipients to pick up the phone and these landscapers would get a lot more business.

The good news is that landscapers can include all of this on a simple, inexpensive flyer. Direct mail marketing doesn’t have to cost a lot of money, as long as the right information is included on flyers or postcards, and they are delivered to the right market.

Here is a great example of a landscaping flyer that would get a homeowner’s attention.

There are also freelance graphic designers who will design your marketing materials for you at a decent price. You can get more information from has several other examples of layout-ready Word and Publisher templates that you can use to design your own landscaping flyers. You can get some really good design ideas just by looking at their site.

Ken LaVoie owns a successful landscaping company, and he has some great marketing tips for finding customers (ie. how to effectively use the yellow pages, newspapers, a website, door hangers, site signs, truck lettering, t-shirts, etc..).

You may want to check out his website,, if you are looking for more ways to generate customers for your business. He also helps fellow landscapers set up websites by helping them get 1 year free website hosting and a free website builder just for buying his landscaping business book.

By the way, if you need yard signs, car magnets, window decals or other signage materials to advertise your company, check out Small Business Signs & How to Save Money

More Flyer Templates Your Can Use

Hair Stylist Flyer

Moving Company Flyer

Cleaning Company Flyer

Florist Flyers

Spa Flyer



For more new business ideas for small and home-based companies, visit The New Business Idea. You can also get over 200 business start-up guides and download the Home Business Start-Up Checklist free from

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    Total 4 comments
    • Daniel Hills

      I absolutely love the creativity of these flyer designs. Indeed, a very inspiring lists of great ideas. I have enjoyed reading your blog and will definitely going to try them. Thanks! Anyways, get to know the factors in choosing right printing services, check Good luck!

    • Maryjameson11

      A flyer is a promotional item, because it works. flyer printing is a great way to market your message to customers without spending a lot of money. In my opinion printing quality is necessary for promote any business. I would like to recommend to you for high quality printing services in affordable price.

    • gradyt

      Try using some promo items along with such flyers. I can recommend you to check out the service from in order to get some custom made lapel pins. I guess, you will like them too

    • steve

      Top flyer designing company like Eonian Brand Ideas India work on following strategy like use atmost 3 fonts in the flyer including logo. Select the correct images that is related to your content in the flyer. Design really matters a lot. Have a look at Eonian as a reference –

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