Niche-ing It Up: Your Business Idea Could Be the Next Big Thing

If you’re looking to be a standout in the business world, you need to start small. There’s no harm in dreaming big, but the problem arises when you think you’re the next Mark Zuckerberg or Richard Branson. Finding a niche and carving out a space for yourself should be your first move.

What are people looking for?

Take for example, a person’s need for self-improvement. Every year, Americans are spending nearly $11 billion on products and services that improve their day to day lives. Ever thought about setting up a firm that offers its customers with self-help books, DVDs and even organizes motivational seminars? Well, the time is now.

Change is taking place on a regular basis, and your niche business has to be way ahead of the pack. As the entrepreneur, you should have the foresight to make decisions that will set you up for an explosive future.

For instance, if you’ve formed a HVAC company that stresses on energy efficiency, you’re all set for growth. Helping households and businesses save energy by installing solar panels or LED lights means you’re going to be getting a lot of business as the world looks towards alternative fuels and other energy savers.

Use the web cleverly and carefully…

Did you know that the Apple App Store is all set to hit the 50 billion download mark? This should tell you a lot if you’re thinking of directing your expertise and money towards app development. While you won’t be the first one on board, you’ll certainly stand out if you have a novel idea.

If you’re part of a niche arena, make sure you write guest blog posts and attend seminars that relate directly to your business. While these events and write-ups might not be for big publications, it will certainly make you stand out among your peers.

Don’t be afraid to get weird…

Heard of Dirty Rotten Flowers? It’s an online bouquet site that caters to individuals who want to send flowers to those they don’t like (or love) anymore. Did your boyfriend cheat on you? Send him a bouquet of rotten roses delivered to his doorstep.

That’s just one example of a niche business. If you’re thinking of something completely wacky, it could be the next big thing that the consumer needs. Instead of throwing it aside and playing it safe, take a few risks and see what happens. A niche business can turn your world around.

[Image Source: websitelinktactics]

Republished with Permission from Everything Small Business Journal – http://esbjournal.com.