Online Promotional Marketing Methods

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Promotional marketing is evolving with the ever-growing internet network which now counts over 35% of the world’s population. A great number of promotional marketing experts are aware of this and are constantly learning how to seize the promotional opportunities they are given. With the appearance of new software for search engine optimization (SEO), promotional marketing has made great progress on the web.

There are many online promotional companies that offer their consultancies and services to every business owner who wants to reach his maximum potential in promoting their business online. Many business owners still rely on traditional promotional marketing with corporate giveaways and tangible promotional items exactly, because they are not aware of the opportunities they are provided with. Traditional promotional marketing is one of the oldest, fastest and most responsive forms of advertising, yet it is bound to the location of your company. An implementation of online marketing in your promotional marketing strategy brings new methods and gives you more options. For starters, you are not bound to your company’s whereabouts and you can promote your business even beyond the boundaries of your country.

Online marketing methods

There are many methods you can use for promoting your business online. In order to make the biggest progress in online marketing, all of them should be implemented in your marketing strategy.

• SEO Marketing

Before starting any online marketing campaign, it is required that you optimize your company’s website for various search engines. This can be done by implementing a blog on your website in which you will publish articles related to your company’s work and products, whether they are informative or promotional. The key to successful online marketing lies in the number of your registered visitors. Post your articles, comment, answer and send regular feedback to your visitors. This way, you will increase the traffic on your website and will keep it on the top of the search lists. What good is a website of it is located on the 10th page of Google search?

• Email marketing

Email marketing is an aggressive form of online marketing. It can be compared to regular post mailings where you get a bulk of promotional material in your mailbox. However this is a method that should not be conducted recklessly for it may be destructive to your whole marketing strategy. There are two forms of email marketing: permission based and unsolicited email marketing.

Permission based emails are sent to your registered users which have chosen the option to subscribe to your website and to receive regular newsletters about your products and services. This is the recommended form of email marketing for any company other than religious, government and educational institutions.

The difference between permission based and unsolicited emails is that unsolicited emails are sent in burst packages to randomized lists of emails. These emails are taken as spam and most often do not pass spambots. Not only are they rejected but you might also get your company’s website banned and end up as a spammer. However, unsolicited emails which are sent by religious, government and educational institutions are excluded from the spam-bot list because of their need to inform a great number of people (billings, paychecks, exam dates, etc.).

• Social network marketing

Almost every internet user in the world has a profile on a social network such as Facebook, Twitter, Google+, etc. Creating your company’s profile on various social networks as well as maintaining it (post, plus, like, share, tweet, re-tweet…) will help you in promoting your company in the most inexpensive way possible. Create promotions on social networks, reward people for their shares with some promotional material, coupons or even your products.

Although online marketing is the most represented form of marketing in the world, customers still have a need to go to stores and get information from a real person instead of an email. Human trust is probably the only lacking factor in every online marketing strategy. This is why you should not completely focus on online marketing and neglect traditional promotional marketing. You can always find a perfect blend and use the best of both. Online marketing is a way to attract people to come to your company offices, so why not expand your brand awareness by giving them promotional pens, key chains, bags, flash drives or any other promotional material with your company logo? Keep all this in mind and you should be in the clear.

Online Promotional Marketing Methods is a post from: Technshare