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Worldwide Digital Camera Market Outlook, 2014 and Beyond

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To maximize product differentiation, smartphone brands have been upgrading their camera modules for improved photo quality. Their efforts in advancing smartphone photography, however, have jeopardized the global digital camera market. This is especially detrimental to the survival of entry-level and mid-range digital cameras. For this reason, digital camera brands have been repositioning their products and creating product differences in R&D, product and application designs. This report profiles the development of digital camera market, changes in form factor designs and explores product strategies of digital camera brands.

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List of Topics:

Development of the digital cameras market, touching on several key determinant factors. Major development trends of digital camera products, evaluating product form factor design versus price. Development of major digital camera players, including Olympus, Sony, and Canon and their product strategies. Companies and organizations analyzed or mentioned in the report include: Canon, Casio, Lego, Olympus, Panasonic, Playskool, Sony.

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Table of Contents

1. Development of the Digital Camera Market

1.1 Smartphone Photography Continues to Improve

1.2 Global Digital Camera Market Decline Slowing Down in 2014


2. Development of Digital Cameras

2.1 Forgoing Entry-level Models to Concentrating on High-end Ones

2.2 Product Differentiation

3. Development of Digital Camera Brands

3.1 Strategic Alliance Between Olympus and Sony

3.2 Canon Opens Up New Business Sector

MIC Perspective


List of Tables

Table 1  Cameras of Smartphones Launched in 2013 and Their Specifications 

List of Figures

Figure 1  Worldwide Digital Camera Shipment Volume, 2010 – 2014

Figure 2 Digital Camera Product Form Factor and Price Changes


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