Daniel Assouline, UpClick's Ex-CEO: Looking at New Vistas

        Daniel Assouline’s new launch is a new Ad-Aware security toolbar blocking all malicious links.

Montreal: Daniel Assouline, after UpClick’s success, is venturing into new territories. As CEO of Lavasoft, he is now showcasing the company’s latest launch, Ad-Aware 11, a complete package for PC protection.

All computer users know that viruses are pieces of malicious software, which at worst destroys computer-based information. For companies, it shuts down networks by generating enormous amount of network traffic and costing millions of dollars to clean-up.

Malicious software, also called malware, includes worms, spyware, and adware. “It is invasion of privacy,” says one IT technologist. “Computer users must always be careful when they visit questionable websites.”

Sadly, safeguarding is more easily said than done.

Certain internet sites customize their advertising campaigns by knowing users’ browsing habits. The technique involves capturing the names of the URLs that computer users visit and storing the information in small files known as “cookies”.

Spyware and adware programs get into computers when users intentionally or unintentionally download certain software programs. The offshoot is degradation of performance, theft of confidential data, and more.

In a legitimate sense, adware is advertising support software that allows the web owner to automatically render advertisements to generate revenue to business. However, more often than not, adware also operates as spyware.

Daniel Assouline has made it his mission to assist computer owners safeguard their privacy.

As most IT technologists know, this is not an easy task. Even though adware companies, through their privacy policy, unequivocally state that no sensitive information will be collected, there is no way users can be sure of this.

At Lavasoft, Daniel Assouline and his team have created a solution that has got raving reviews from IT professionals. For home users and business users alike, the new launch Ad-Aware 11 is promising to offer complete PC protection.

For Daniel Assouline, UpClick was only a beginning.

About Daniel Assouline of UpClick:

Daniel Assouline is an online entrepreneur with a history of successes in various ventures. Assouline, who was chairman of UpClick, is presently CEO of Lavasoft, an anti-spyware development company. He is helping the company build next generation Ad-Aware products.

For more information about Daniel Assouline, log on to www.danielassouline.com.