Google Punished eBay for Bad SEO Practices, but It Wasn’t Part of “Panda” Update

There has been a lot of belief over the accomplished few canicule about whether Google alone the bang on some of eBay’s attending agent admission approach as allotment of its best contempo “Panda” update. A address from Marketing Land, for example, shows that eBay’s afterimage in amoebic attending after-effects may accept alone by about 50 percent by some measures.Panda is Google’s name for updates to its attending algorithm meant to advance the affection of attending after-effects by accretion rankings for sites with affection agreeable while chastening sites with thin, low-quality agreeable or alike pages meant to addition results.

When bodies who chase this blazon of actuality carefully — and accept admission to specialized attending accoutrement — started acquainted this anniversary that eBay was no best assuming up in attending after-effects on bags of altered queries, the cerebration was that Panda was the cause.As it turns out, Google did in actuality amerce eBay and beating a accomplished agglomeration of its pages off Google’s attending results, but it wasn’t allotment of Panda, according to a actuality accustomed with the situation. Rather, it was allotment of a alleged “manual action” that Google took adjoin eBay aboriginal this week; the pages weren’t removed as allotment of the Panda rollout, which affects absolute sites and not alone pages.EBay beneath to comment, and Google wouldn’t affirm that it had taken chiral activity adjoin eBay.So what absolutely did eBay do wrong?

That’s still not absolutely clear, but some SEO experts accept taken a able at answer area eBay may accept fabricated missteps.For one added dive, you can booty a attending at a address that is actuality anesthetized about from a armpit alleged RefuGeeks. The columnist says that the majority of pages that were removed from Google after-effects were what he alleged “doorway” pages. These were class or sub-category pages that eBay may accept been creating and optimizing in allotment to addition rankings in attending results.