Global Outdoor Advertising Market 2015-2019 is the latest addition to ReportsnReports.com industry research reports collection. The report is about 35 exhibits and 73 pages published in Oct-2015.
The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
Covered in this report
This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types:
- Transit advertising
- Street furniture
- Alternative media
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The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market.
The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.
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Key players : Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media and Stroer Media
Other Prominent Vendors in the market are: DDI Signs, Epamedia, EuroMedia Group, Eye Airports, Focus Media, Fairway Outdoor Advertising, IZ-ON Media, Primedia Outdoor, Titan Outdoor, Van Wagner Communication and Zoom Media
Key regions – Americas, APAC and EMEA
Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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