How to Leverage LinkedIn Pulse – Blog Platform

LinkedIn now features Pulse, a publishing platform that essentially works like a large business blogging community. All LinkedIn users have the ability to publish posts to Pulse, and gain visibility with the entire LinkedIn user base.

Contributors include some big names like Richard Branson and Bill Gates, alongside influential authors and speakers like Gretchen Rubin and Gary Vaynerchuk. You can locate Pulse posts from your LinkedIn home page or by viewing this link showing top posts in the Pulse platform.

Why You Should Contribute to LinkedIn Pulse:

1. Contributing content to the LinkedIn community provides more visibility for you as an authority and can help you reach a much bigger audience, allowing you to further establish authority in your field. LinkedIn tracks the number of views on each post, and also allows for comments and social sharing. Posts can also go viral, reaching thousands of readers.
2. Readers can choose to follow your posts, which means they will see your future posts in their news feeds and network updates, even if they aren’t connected with you the traditional way on LinkedIn.
3. The easiest way to leverage Pulse is to re-publish content from your blog. Though Google doesn’t like duplicate content when it comes to search, if the post has already been on your site for 30+ days, it should be safe to publish it elsewhere because it’s already indexed by Google on your site.
4. Your Pulse posts show up on your LinkedIn profile page, giving visitors another way to learn about what you do.

Tips for Posting Content to LinkedIn Pulse

1. Always include a royalty-free photo with your post, which helps it stand out.
2. Use powerful titles that make readers want to click through to read more.
3. Stay focused on providing content that appeals to your target audience.
4. Paste in your author bio at the end of the post, including a link to your website.
5. Share your Pulse posts across your other social media platforms to generate more views.
6. Check your posts periodically for comments, and respond to them.
7. Ideally you should aim to post new content once a week for greater visibility.

LinkedIn Pulse provides a fantastic opportunity for consultants, authors, speakers, coaches and service-based business owners who have content to share. It’s a great way to grow your audience and better leverage the vast professional network on LinkedIn.

Stephanie Chandler is the author of LEAP! 101 Ways to Grow Your Business. She is also CEO of http://AuthorityPublishing.com, a custom publisher of nonfiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. Also visit http://StephanieChandler.com