Apple Launches ‘TV,’ an App to Make Television More Convenient

Apple wants to make your television viewing easier with a universal TV guide app.

Dubbed, simply, TV, the app offers you one place to access TV shows and movies from multiple apps on Apple TV, iPhone and iPad, as well as a place to discover new content to watch.

The app was introduced Thursday at Apple’s Cupertino headquarters after the MacBook Pro unveiling.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” Apple senior vice-president of Internet software and services Eddy Cue said in a statement. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

The app, which will be available in the U.S. beginning in December, has Siri integration, allowing you to go directly to live news or sports across your apps.

For instance, you can ask to watch a specific game or even ask “Which games are on right now?” Siri can list details of the games, provide live scores and can take you directly to the live stream. You can also go directly to the broadcast you want by saying something like: “Watch CBS News.”

Single sign-on is also coming in December, so if you subscribe to DIRECTV, the DISH Network or other similar providers, you can sign in once on Apple TV, iPhone and iPad for access to any app that is part of your pay-TV subscription.

Other features of TV include:

• Watch Now — Here, you can view your collection of available shows and movies from iTunes and apps.
• Up Next — Shows and movies are presented in the order you are most likely to want to watch them in. When you finish an episode, for instance, the next one will pop up at the top of Up Next.
• Recommended — This offers a selection of “curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.”

Check out the Apple TV webpage here: apple.com/tv.

Jennifer Cowan is the Managing Editor for SiteProNews.

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