Video No Longer Just a Marketing Accessory

Here’s the thing that you need to know if you want to succeed when it comes to promoting your business: video is no longer just a marketing accessory; it’s a marketing necessity.

Royalty Free Photo

Continue reading to learn more about why video marketing has become an integral component of any smart business owner’s promotional strategy. Then get ready to start using video, if you aren’t already, with the help of professionals like those at Spiel Creative.

A Few Stats You Need to Know About

To get a clearer picture of just why video is so important to marketing efforts these days, consider the following stats and facts:

• 60 per cent of all marketers are already utilising video in their plans. On top of that, 73 per cent of marketers have stated that they’re planning on boosting their use of videos in their marketing campaigns. Therefore, if you want to be competitive, you have to start using videos.
• Half of all mobile traffic is now made up of online video. If you aren’t posting videos, your brand isn’t being seen.
• On Facebook alone, a post with a video will have a 135 per cent higher reach than a post with a photo. So, while you might have thought a photo was enough to grab people’s attention, video is actually the way to go on social media.
• Forrester published a report that stated videos in emails can result in a 200 to 300 per cent increase in click-through rates. So, start including videos in your email marketing plan to get some incredible results.

There Are So Many Different Types of Videos to Use

Another reason why video has become an integral component of effective online marketing campaigns is because there are a variety of videos that people are interested in watching.

Consumers are interested in watching short and engaging videos in order to learn something new, whether that’s a news report, an educational video, or a video about a new product or service from an established brand or a startup.

A few of the many types of videos that you can create include product demo videos, tutorial videos, interview videos, documentaries, videos about your company’s culture, and behind the scenes videos of your team in action.

Don’t Go It Alone

Rather than attempting to film a variety of videos all by yourself, or investing in a lot of expensive video gear and spending days or even weeks learning how to use all of that equipment, leave it up to video producers who know what they’re doing. You can even hire expert writers who can help you craft the perfect message for your videos. The point is that it’s easier than you think to create stellar videos, as long as you’re willing to invest in the right pros.

It’s abundantly clear that the way forward is to use video in your marketing campaigns. Whether you post your videos on social media, including on your YouTube channel, or you start adding them to your emails and website, they’ll be an effective way to communicate your message and connect with your target audience.