Anything Can Spur You Into Starting a Business

What typically spurs a woman into starting a business?  It can be anything from wanting control over a one’s destiny to divorce or even death of a loved one.

In Aoife Doherty’s case, her motivation for starting Derry, Ireland-based Sass & Halo, which specializes in bespoke handmade floral crowns (as shown) for discerning fashionistas, came by accident.

I was bridesmaid for my brother’s wedding last May and for the ‘craic’ [craic is the atmosphere and fun surrounding an event] decided to make some special floral crowns for the hen party. When we posted photos on social media, friends asked me to make crowns for birthdays and other special occasions but it wasn’t until I started getting online enquiries from people I didn’t even know, that I thought I might be onto something.

Since then, she has had a lot of business (HQ shown at left). But the remarkable thing is that Aoife is starting her business just months after the sudden loss of her dad.  She must have that fighting Irish spirit and knows her dad will not only be proud of her but will be wishing her tremendous success.  Just like we are.