Social Media Marketing: The Sites You Have to Use

Social media is a huge part of modern advertising. However, with a wide variety of sites to choose from, it can be hard to know which to join. Websites like Web.xyz, offer useful advice on successful marketing. They realize that for a company to be successful, they need to take advantage of the access that social media websites have to the millions of people who currently use them. From Facebook to Quora, here are some social media platforms that you should be using in your social media marketing.

Facebook, Instagram, and Pinterest

Facebook has been hailed as the giant of social media, with over one billion people using it at least once a month. Facebook not only allows you to create a page for your business, it also allows you to set up events and run advertisements. These ads can be seen by a wide variety of people, and you can set up your business page to be accessible to everyone who uses the site as well. Instagram is similar to Pinterest in that both sites are useful if you have images of your product to share. These two sites can cause an image to spread quickly, and this in turn can generate interest. Both platforms are extremely popular, though Instagram is best used to support ads on other sites, particularly Twitter and Facebook.

Quora and LinkedIn

Quora is a website where people ask questions and the questions are answered by various people online. Sources and links can be given. If you answer questions related to your product, this can be a great way to build up a trust in your company and product. This sets you apart as an expert in the field. LinkedIn is less important for businesses, but it is a powerful communication tool for recruiting and communicating with other business people. If you have a good reputation in the professional world, however, your business is likely to benefit as well. These two platforms might seem like a lot of work, but they can be very fruitful.

Google+ and Yelp

While Google+ is not as popular as Facebook, having your business on Google+ helps it be better promoted through Google’s search engine. This helps increase traffic to your business, and also allows you to share when your business is open and other important information on the Google search page itself. Yelp is a useful tool as well. Customers can review your business, leaving feedback. This not only opens a dialogue between the business and the consumer, it also helps others see what your business has to offer. By encouraging positive and negative reviews, and by working to correct the negative, you are building trust in your brand while improving it.

The use of social media platforms in advertising products is a smart way to take advantage of services that get a large bit of traffic in one day. These sites help increase the visibility of the products and services advertised on them, allowing a wider range of people to see what your company has to offer. From ads and events on Facebook to becoming a trusted source on Quora, these are the sites you should be using in your social media marketing.