How to Conduct a Full Website Audit in 5 Minutes

How to Conduct a Full Website Audit in 5 Minutes

If you attend different SEO events, you may visit one of such sessions where SEO experts conduct quick website reviews and give recommendations. For digital agencies and online marketers, quickly reviewing any website can be a great skill to mature.

Don’t worry if it takes more time than 5 minutes. The main thing is to have a practical framework to go deeply into.

A detailed website audit will give you more understanding about what’s hindering your website from reaching the top of the SERPs. The website audit tool by SE Ranking will help you check all of your website pages and get actionable recommendations on how to improve your website.

1. Traffic Overview

On SE Ranking SEO Software you can enter your domain and get the results. To get a detailed analysis, you need to have an account or login. You will get a diagram of organic and PPC traffic, positions overview and main competitors. You will also view the top organic and paid keywords and their ranking changes, top organic and paid competitors, whether the traffic is increasing or decreasing, the search volume and estimated traffic cost.

To get a deeper analysis on your competitors, you can try the SE Ranking competitor SEO/PPC research tool, get main competitors and get a quick audit of their websites. You can also figure out whether your domain is higher, in the middle or lower than the others.

2. Technical items

Make sure that your robots.txt file is made properly and doesn’t block content that it should not. If it shows any info about the website that hackers can exploit, please note.

Use the SE Ranking website audit or check out the source code in order to understand whether the site pages contain canonical tags.

3. Overall Appearance

As soon as you visit a website, check out the title and description. Are they easy-to-read and optimized for keywords and style? Does the page have a single H1 and relevant keywords?

With SE Ranking, you can also view the image’s alt tags, header tags, keyword density, index status and cached snapshot in the search engines.

4. Content Analysis

The website navigation does make sense. It is important to be hierarchical and links should contain unique keywords. Just choose 3-5 web pages and see how well they are and whether your content looks compelling. Use microformats or schema.org.

You should also see all your social media links and how well they are implemented on blog. If you have a blog, make sure that the content is fresh and interesting. Pay attention to the overall design and user experience of a site. Whether your blog includes the About, Contact, Privacy Policy, Terms of Service and other useful web pages.

5. Website Authority

There are lots of tools that can help you check the website authority. Turn your attention to the Ahrefs Domain Rank (is it low, medium or high?) and how many backlinks and referring domains. You can do the same thing with your competitors and find out how powerful they are in the search.

Make the following searches to view the SERPs appearance:

https://www.google.com/#q=Brand+Name

http://www.bing.com/search?q=Brand+Name

https://www.google.com/#q=Brand+Name+Location

http://www.bing.com/search?q=Brand+Name+Location

Make sure that site links or any listing doesn’t hurt your brand authority. If you have a knowledge graph, the information should be accurate and updated.

In the Internet ecosystem you should understand what place your website takes and have clear thoughts about what you need to improve. At this point an SEO audit will help you get enough useful data about your site.