Modernizing Your Business

If your company has been around a while, chances are business is fairly stable. But stable isn’t the goal of most businesses – your goal should be to grow your business, and your client base, and increase revenue. To do that, you need to keep up with the world around you by modernizing your business and your marketing strategies. Here are a few ways to do just that.

Get Online

If you haven’t yet made that 21st-century leap of setting up a company website, you should. 85% of consumers start their search for a local business online, so you need to be where the customers are.

One of the most important features of a good website is its appearance – people are visual, if a website looks good, they’ll be far more interested than in a bland, text-based site. The content is also important. You need basic info like phone number, email address, and physical address, as well as a breakdown of who you are as a company and what you do. A blog may be worth considering, as you can hold customers interest with interesting, informative content. Your site should also be mobile friendly.

If it suits your line of work, a mobile app is a great way to keep current. From browsing content and placing orders to handling business transactions, if it makes their lives easier, potential clients are more likely to opt for a company they can interact with through their smartphone. A good web and mobile app development company can set up a site and an app for you in no time.

Staff Training

Your company may naturally have incorporated computers and technology over the years, but it won’t do much to improve business if your employees don’t know how to use it effectively. Run a basic training course every so often, or every time you introduce new software. This way, you can ensure that all your employees know how to use the tools they have as efficiently and effectively as possible.

Digital Marketing

As far as advertising goes, digital marketing should be your primary focus. This includes email marketing, social media marketing, and video advertising. Email marketing and social media marketing are highly effective, because they allow you to advertise to your target market based on criteria already in the email marketing company or social network’s database. These criteria may include interests, age, location, and gender, among others.

Social media is an asset in that setting up and running your own company Facebook page is essentially free advertising. By running promos and competitions, you can quickly generate a following of potential customers, and because of the nature of social media, it will spread quickly.

By moving your company into the digital era, focusing on modern marketing techniques and making sure your employees have the skills to work well with 21st-century technology, you can grow your business better than ever before. In a competitive business world, the only way to keep up is to catch up.