4 Ways to Use CS to Improve Your Marketing

Most customers are used to companies promising them heaven and earth as long as they keep patronizing them – which they hardly fulfill anyway. Your customers will respond more to what you do for them than what you say and that’s why you need a topnotch customer service to be part of your marketing strategy.

Marketing and customer service need to go hand-in-hand if you intend on increasing revenue. Your marketing techniques will help attract new customers, which should in turn leads to an increase in sales. At this point you’ll need customer service in order to solidify your relationship with old customers and form a bond of friendship with new ones.

Not sure of how to use customer service to improve your marketing, outlined below are 4 tips that will guide you.

1. Over-the-top customer service

You can use an over-the-top customer service to create a viral buzz that will get everyone talking about your brand without breaking your bank account. For example, a customer came over to your restaurant and had a bad experience with the food. Instead of this becoming a bad review for your company, turn it around and use it to create something big.

Apologize and offer them free lunch with probably five of their friends and be sure that this time, they get the best of your services. You can rest assured that after the lunch, most – if not all – of them will take to their social media pages to praise your brand; how your service is good and how wonderful your customer care is – further increasing your reach at little cost.

2. Showcase your uniqueness

According to Pat Mackaronis, showcasing everything that makes your customer service distinct from that of your competitors gives you a higher edge. For example, if you offer 24/7 customer support over the phone, or you assign special representatives to each new client you get, talk about it. Let people know the lengths you’re willing to go to satisfy your customers.

This alone will get people recommending your brand to their friends and family and also get them to create buzz on social media about your wonderful customer service – the conversion rate will surprise you.

3. Customer testimonials as promotional materials

One of the strongest means through which you can improve your marketing, according to Nathan Yeung, is by showing off your customer reviews in your promotional materials. People will trust reviews from their peers just as much as they would trust those from their friends and family. So as long as your customer service is topnotch, you have a lot to gain from this strategy.

Once the testimonials and reviews are gotten, include them in your various means of promotion – with permissions of course. This demonstrates how important your customers’ opinions are to the brand, hence, creating even more buzz.

4. Imbibe customer service into your content marketing

To further drive your marketing to a wider audience, use the customer service aspect of your website to extend your content marketing strategy. Normally, content marketing is used to promote your products and services, but instead give people more information about your company and address issues customers might be having with your products and services.

You can create a FAQ section with good content on your website to increase your search rankings and website’s traffic.

There definitely are other numerous ways through which you can improve your marketing, but the four above are the most practical – and most effective, and incorporating any of the above will give you a higher ROI from your marketing efforts.