World WiFi - Want to Bring the Internet to the Whole World

World WiFi – Want to bring the Internet to the Whole World

Since ICOs became popular with blockchain startups, more than 2,000 ICOs have been launched around the world. Some ICOs have raised billions in the process, and investors of successful startups have reaped big. World WiFi, a startup currently holding an ICO, wants to disrupt one of the best inventions of the last century: the Internet.

How will this Work?

World WiFi is actually a working service. The company has been active for the last three years, helping thousands of people share an Internet connection across 80 different cities in Europe, Asia, and the Americas.

The company works by allowing people to share access to their home Internet routers to interested people in the same city free of charge. The only catch is that the interested Internet user has to watch a short advert before gaining access. In return, a person who allows others to share their Internet connection earns part of the fee World WiFi charges advertisers on their platform.

As the company has often reported, they have been growing at an incredibly fast rate. In the few years they have been operational, World WiFi has partnered with 100 advertisers, opened up 14,000 WiFi spots and developed by more than 784%. In late 2017, the company decided to enhance their way of doing things by extending their services to the blockchain.

World WiFi ICO

Despite having a working service, World WiFi felt the need to improve their management and their interaction with communities around the world. The idea of running World WiFi on blockchain was born. What’s the blockchain? Popularized in 2009 with the launch of bitcoin, blockchain is a digital, public ledger where data can be recorded permanently without the ability to be altered.

The blockchain enhances management of data. When used as a payment system, users incur much lower transaction fees compared to traditional banking systems. Additionally, World WiFi stands to benefit in the following ways by integrating their services with the blockchain:

• Incentivized platform- people who share Internet connection will earn tokens that can be converted into cash
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• Worldwide adoption- since the blockchain is decentralized; the company will expand their services globally and serve more people
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• Better security- the blockchain offers better security all-around with nearly no risks of cyber threats
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• Higher revenues- thanks to the ease of adopting blockchain, World WiFi will better attract users and advertisers, thereby increasing revenues

Like most ICO startups, World WiFi will offer incentives in the form of tokens referred to as WeTokens. The tokens are ERC-20 tokens, developed out of the Ethereum platform. The company targets to raise $25 million through an ICO that will be held between March 18^th and April 18^th. With these funds, the company plans to:

• Development of the project’s smart contracts
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• Market their platform worldwide
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• Complete development of software that supports all manner of routers
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• Launch of mobile apps to enhance adoption World WiFi to mobile users
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• Expanding services to more cities around the world

World WiFi has been promoting the ICO for a while. If you would love to participate, make sure to research more extensively. But in the meantime, here is how the company is touted to change the world and whether it’s possible.

The Idea of Free Internet

Offering the world free Internet is an idea that has been tossed around for a while. Some countries around the world already offer cheap or free Internet to specific areas in their country. However, most countries around the world are far from realizing free Internet. In fact, 60% of people around the world are not connected to the Internet.

While the Americas are developed, only 21.8% of both North and South America is Internet connected. Asia, the most connected continent, has 51% of people still not connected to the Internet. World WiFi is enabling more people to get connected to the valuable service. If the startup succeeds in convincing more people to share their Internet connection, it’s likely that World WiFi, and their tokens by extension, will become a global success in the future.

Competition

If there is anything World WiFi needs to overcome is tough competition in the industry. Few companies may be offering the exact model of services, but World WiFi faces tough competition from numerous industry players.

• Countries- some countries like the Croatia, Lithuania, Singapore, and Estonia offer free WiFi in almost every city
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• Local governments that offer free Internet
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• Cheap Internet Companies springing up in major cities
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• Competing startups- several companies with the same idea as World WiFi have cropped up and will challenge World WiFi for attention

The company hopes to beat the competition by mainly targeting homeowners. Instead of competing with governments and institutions to offer public WiFi, the company will link homeowners with a strong Internet connection to other homeowners who may need the Internet. This way, World WiFi will hope to serve one of the most overlooked markets when dealing with the Internet.

Incentivizing the Platform

Another way World WiFi could succeed in connecting the world with free Internet is by making their WeTokens valuable enough for people with home routers. This can only happen if the company partners with higher paying advertisers and by marketing themselves better. If this happens, World WiFi has a great chance of achieving their goals and objectives.

Attracting Advertisers

While attracting Internet users to the platform is easy, attracting advertisers will be much harder for the company. And unsurprisingly, it’s the quality of advertisers joining the platform that will play the greatest role in driving the company forward. Good advertisers will attract more individuals willing to share an Internet connection. Consequently, more people will join the platform.

World WiFi can attract quality advertisers by properly marketing their platform and making it easier for advertisers to reach out to targeted markets. The company has already achieved part of that by developing proper infrastructure and software to link to markets.

Conclusion

World WiFi is one of the most talked about ICO projects online today. The company’s ICO is hyped up, with investors preparing to invest. However, unless the company’s management acts on their roadmap, World WiFi might end up being a pipe dream.